When running ads, focusing your campaign on a specific group helps you reach people who are more likely to be interested in your ad. And even make a purchase. You can do this by using audience segments in Google Ads. In this article, you’ll learn more about what audience segments are, how they work, the … Read more
What Are Backlinks? Backlinks are links your website gets from other websites. They’re called “backlinks” because they “link back” to your website. People use backlinks to visit other relevant pages. And search engines use backlinks to: Follow to the linked page. And understand its contents. Recognize that the linked page is likely reputable. And may … Read more
Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. If you have specific ROI goals, you can opt to include a Target ROAS (return on ad spend). Why … Read more
What Is Digital Advertising? Advertising is digital when you use online platforms to promote your products and services. Digital ads appear on search engines, social media, and websites. Unlike traditional advertising on TV, radio, or print, digital ads have the advantage of precise targeting. They also let you personalize ad content to fit your intended … Read more
What Is Bot Traffic? Bot traffic is non-human traffic to websites and apps generated by automated software programs, or “bots,” rather than by human users. Bot traffic isn’t valuable traffic, but it’s common to see it. Search engine crawlers (also referred to as “spiders”) may visit your site on a regular basis, for example. Bot … Read more
What Is a Lead Magnet? A lead magnet is a resource—like a guide or webinar—that people get in exchange for contact information, such as their name and email address. Lead magnets are often called gated content because people need to enter information to access them. The form people use to submit this information is typically … Read more
Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your content, a journalist to share your expertise, and buyers to trust your brand. Links are a delightful consequence. However, certain … Read more
Publishing content online has become the #1 way businesses grow their brands, promote their products, and consistently generate new leads. Before someone else utters the tired cliche ‘content is king’ for the umpteenth time (seriously, it’s time to put that phrase to bed already) – it’s crucial to acknowledge how content marketing will change in … Read more
Get the week’s best marketing content Isn’t the web a wonderful place? You asked for types of SEO, and well, your wish is my command. Here are all SEO types known to humankind, up to the minute! But no worries, we’ve organized them neatly to save you a headache. Click the links to explore a … Read more
What Is Mobile Advertising? Mobile advertising is a marketing method that involves displaying paid promotional messages on mobile devices like smartphones and tablets. And aims to have users convert (take a desired action) in response to the promotional material. Such as by: Purchasing a product Signing up for a webinar Subscribing to an email list … Read more
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