Do you want to improve the online visibility of your local business? If so, verifying your business with a listing on Google Business Profile (GBP) is an absolutely crucial first step. 97% of consumers take to search engines like Google to learn more about local businesses, and a GBP listing will help you appear in … Read more
If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider creating a TikTok account and a TikTok strategy. In this post, we’ll give you 5 tips on how … Read more
As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved into the age of digital marketing, which brings with it many complexities. But it also brings opportunities that are impossible to ignore. Above all, digital marketing … Read more
Google Business Profiles now lets you select your preferred menu source. You have three options for your restaurant: create or copy a menu, copy from a website, or pick a third-party platform to take the menu from. This was spotted by Teena Jain who posted a screenshot on X, showing this option. Here is that … Read more
In the rapidly evolving digital landscape, establishing a robust online presence has become imperative for businesses looking to thrive. Among the myriad of tools available, Google Business Profiles (GBPs) stand out as a pivotal asset for enhancing visibility, engaging customers effectively, and shaping online reputations. In this article, we delve into the significance of GBPs … Read more
Google is testing showing a “Post” button in the carousel of buttons in the Google Business Profile local listing panel. So when you view your owned business in Google Search, you may see a “Post” button near the call, directions, share, and save. There is also an “Edit” button there. Typically, those buttons would be … Read more
Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, “you could save lives” if you do it. “This can help emergency responders find the life-saving device when someone nearby is suffering from a cardiac arrest emergency,” Google wrote. … Read more
Imagine being able to identify where your potential customers are, targeting and engaging them effectively, and driving business growth with optimized spending. That’s the advantage of using a digital advertising platform to help your audience convert. In this article, you’ll learn about the top online advertising platforms’ unique features. Plus which platform to choose to … Read more
The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever, thanks to the emergence of AI and other technological innovations. Blend those emerging technologies with the tumultuous few years that made up the COVID pandemic … Read more
Instagram is a popular social media channel, second only to Facebook, for audience engagement, user base, and daily active users. Not only does it have over 2 billion users every month, but more importantly, the majority of them are actively looking for new products and services on the channel. Instagram’s advertising reach grew by 12.2% … Read more
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