YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. Serving your ads to a more relevant audience optimizes … Read more
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result” … Read more
With 85% of Canadian consumers expressing a desire for more video content from brands, the role of video in today’s marketing landscape cannot be overstated. Consider this: YouTube users consume over 1 billion hours of video daily, making it the second-largest search engine in the world. Such staggering statistics underline the importance and reach of … Read more
Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact, they are super calm. Google clarified that the helpful content update does not yet demote hosted third-party content. Google … Read more
Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target … Read more
For the original iTunes version, click here. We got another official Google ranking update, the September 2023 helpful content update. This week, we had our first post-Google core update tremors and fluctuations. After saying they would a month ago, Google also finally dropped the FAQ-rich results snippets. Google also surprised us by saying How-to … Read more
Bing Search is showing playable video thumbnails in its search results snippets. When you hover your cursor over the video, it should preview the video but it doesn’t always do that. I spotted this via Shameem Adhikarath on X but I can replicate this as well. Here is what the snippet looks like, notice the … Read more
For the original iTunes version, click here. This week, I posted the big Google Webmaster Report – I hope it is helpful. The Google August 2023 core update finished rolling out last ***** and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct. … Read more
This week, we continue to track the Google August 2023 core update, where we saw volatility last weekend and mid-week. Google Search Generative Experience gained links, expanded to India and Japan, added listen features, and shared some early feedback. Google said core updates do not impact the autocomplete search suggestions. Google Search Console added News … Read more
There are many reasons why you may want to create a dedicated website for your videos. Perhaps you’re selling a course that you want to put behind a paywall. Maybe you’ve created a video series or podcast that requires its own branded home. Or maybe you just want to create an immersive environment for users … Read more
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