Google’s Display & Video 360 API gets two new updates

Google’s Display & Video 360 API gets two new updates

Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword management and an optimization objective field for insertion orders. The additions. Here’s what’s Rolling out as part of the June update: Advertiser keyword targeting: Advertisers can now retrieve and manage keyword targeting lists assigned at the advertiser level through the … Read more

Why video is key to building brand identity and engagement

Why video is key to building brand identity and engagement

As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences. This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of … Read more

Video: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Video: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

For the original iTunes version, click here. Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core … Read more

Video: Google Ranking Volatility, Coupon Sites Abuse, Mobile Indexing Change, AI Overviews Decline & Ad News

Video: Google Ranking Volatility, Coupon Sites Abuse, Mobile Indexing Change, AI Overviews Decline & Ad News

Google had some more intense search ranking volatility this week, both on June 1st and also around June 5th. Google said white-labeled coupon sites would be penalized by its site reputation abuse policy. Google warns that it won’t index sites that absolutely won’t load on mobile devices, but it will index sites that are not … Read more

LinkedIn expands video ads, AI tools to help B2B marketers

LinkedIn expands video ads, AI tools to help B2B marketers

LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told Search Engine Land: “The Wire Program is available in all languages on mobile … Read more

Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor

Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor

Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 countries. Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process of reaching audiences across highly engaged audiences watching Netflix’s … Read more

Instagram tests unskippable video ads in main feed

Instagram tests unskippable video ads in main feed

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who find forced viewing intrusive. How it works. New in-feed ads display with a timer. Users … Read more

Video: Google Rank Data Leak, Google Volatility, Search Console Link Decline & Google On AI Overviews

Video: Google Rank Data Leak, Google Volatility, Search Console Link Decline & Google On AI Overviews

This was one heck of a week with Google’s search ranking data features being leaked, Google did end up confirming it. Google also responded to the concerns over AI Overviews. Google also had search volatility over the Memorial Day weekend. Google Search Console is showing a lot fewer links. Google updated its spam reporting tool … Read more

Google adds opt-in for Video Enhancements for ads

Google adds opt-in for Video Enhancements for ads

Google is allowing more advertisers to opt into new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from advertisers’ original assets. Why we care. With more video consumption happening on mobile devices, having ads properly formatted for different screen sizes and orientations is crucial. The new … Read more

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