This week, I posted the big Google Webmaster Report for April; it is an excellent place to catch up quickly on the news. Google’s March 2024 core update had some volatility this week, and it is still rolling out. There are still no helpful content update victims who recovered, but there are core update recoveries. … Read more
Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including their most important keyphrases (for instance, [best small business accounting firm]), get it published on multiple sites, and watch their rankings rise. Was it spammy? Oh yes. After all, those links back to their site … Read more
Buying links in an attempt to improve your website’s search engine rankings has always been a controversial topic. The strategy is seen as at best risky, and at worst something that should be completely avoided. Those against the strategy point towards Google’s Penguin update and the threat of manual actions as reasons why you absolutely … Read more
In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions. Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than … Read more
In the Academy Award-nominated Food Inc, filmmaker Robert Kenner reveals how the extensive range of products we see on supermarket shelves is actually controlled by just a handful of companies. Today I’m going to reveal how the seemingly diverse list of websites in Google search results are often owned by just a few brands, and … Read more
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