Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you … Read more
YouTube influencers can be a key part of a successful marketing strategy. Not only can they help promote your brand, but they can increase your audience reach on one of the biggest content platforms out there. Most importantly, the right influencers are relatable, trustworthy and get your target audience’s attention. Sounds good. But what about … Read more
Blog / Technical SEO / How to Spot Duplicate Content and Fix It Easy to create, hard to get rid of, and extremely harmful for your website—that’s duplicate content in a nutshell. But how badly does duplicate content actually hurt SEO? What are the technical and non-technical reasons behind the existence of duplicate content? And … Read more
Have you ever wondered who’s talking about your website? Discovering who links to your website can provide valuable insights into your online presence and help you understand the impact of your content. But here’s the million-dollar question: how do you uncover these invisible threads connecting your website to the broader web? In this post, we’ll … Read more
In this guide, you’ll learn how to enhance your search engine optimization (SEO) or pay-per-click (PPC) strategy with competitor keyword research. And ultimately get more high-quality traffic from search engines. What Are Competitor Keywords? Competitor keywords are search terms that rival websites rank for in search engines like Google. Either in the organic (unpaid) or … Read more
Have you ever looked at a competitor’s website ranking high on Google and wondered, “How did they do it?” Behind every successful website’s SEO strategy lies an important component: backlinks. These links from external websites serve as endorsements of your content’s quality and authority in the eyes of search engines like Google. However, understanding your … Read more
Links are an essential part of any website. They allow you to connect webpages together and direct your audience to helpful information. However, some links can break over time, leading to 404 errors and a frustrating experience for visitors. Broken links not only provide a poor user experience but can also negatively impact your search … Read more
So, you’ve got this itch to start a blog. Sounds exciting, right? But wait… you’re stuck. Maybe you’re not even sure what to write about. Or perhaps you’ve got an idea but are unsure if it’s any good. Does that sound like you? Well, you’re not alone. Lots of people feel this way when they’re … Read more
Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. Chinese export brands will also be invited to … Read more
Google released Notes as an experiment on November 15, 2023, which is essentially a global commenting system that can appear in the search results, in Discover, and now while browsing a webpage via “SGE while browsing”. It enables anyone that’s part of the experiment to post a note for a specific url and read Notes … Read more
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