YouTube influencers can be a key part of a successful marketing strategy. Not only can they help promote your brand, but they can increase your audience reach on one of the biggest content platforms out there. Most importantly, the right influencers are relatable, trustworthy and get your target audience’s attention. Sounds good. But what about … Read more
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to … Read more
Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will dive into the nuances of KOLs in digital PR for SEO, underscoring their importance in building a real-world reputation that can influence ranking factors, particularly in specialized fields. I … Read more
Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. … Read more
What Is Influencer Marketing? Influencer marketing is a tactic that involves businesses partnering with individuals who have large, engaged social media followings. With the goal of increasing brand awareness and reaching new audiences. For example, clothing brand ****, Bonito partners with local influencers worldwide. And it’s really paid off. According to Traffic Analytics, they get … Read more
Anna KravetsProduct Marketing Manager at Serpstat ChatGPT SEO plugin extends the capabilities of the chatbot for SEO content creation. How do you use the Serpstat SEO plugin to create texts that drive traffic? Why do regular AI-generated texts don’t attract visitors? What tasks can you solve with this plugin? Find out in the article. What … Read more
Nowadays, an influencer marketing strategy isn’t a case of “maybe”, it’s a case of “when”. In fact, 93% of marketers have used an influencer marketing strategy at some point, precisely due to the value that it brings to brands. Not to mention, the industry was valued at $16.4 billion last year, and brands are increasingly … Read more
Search Engine Optimization (SEO) is a crucial aspect of digital marketing. With millions of websites competing for attention on search engines like Google, getting your website to rank high in search results is more important than ever. One way to boost your SEO rankings is by using influencers to promote your brand. Influencers are people … Read more
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