Google’s 2024 I/O Conference: What Brands Need to Know About Search

Google’s 2024 I/O Conference: What Brands Need to Know About Search

From metrics to moments that matter  Google’s recent announcements at their annual software conference mark a significant shift in the landscape of search and information retrieval.  Compared to last year’s highly controlled AI demonstrations aimed at reassuring investors, this year’s announcements focused more broadly on an experiential and tangible release of AI across Google’s suite… … Read more

Pi Datametrics Partners With Lumar To Unify Technical And Search Intelligence For Enterprise Brands

Pi Datametrics Partners With Lumar To Unify Technical And Search Intelligence For Enterprise Brands

Just like running a successful business requires a data-driven approach, achieving SEO success hinges on having a comprehensive view and a robust strategy. Achieving lasting organic search visibility depends on having both a technically sound website and understanding search behaviour, but managing this data in separate silos can make it difficult to see the bigger … Read more

Digital Marketing Tips for Health & Wellness Brands

Digital Marketing Tips for Health & Wellness Brands

The health and wellness industry is thriving more than ever. With a global community pivoting towards healthier lifestyles encapsulated by personalized diets, fitness regimes, and holistic well-being, the sector is experiencing huge growth.  For health and wellness brands, this boom brings immense opportunities and stiff competition, so it’s important to know how to navigate the … Read more

TikTok highlights its value to brands and search experience

TikTok highlights its value to brands and search experience

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms. … Read more

Big Brands Apparently Receive Site Abuse Manual Actions

Big Brands Apparently Receive Site Abuse Manual Actions

Google indicated that manual actions were coming to webpages that host third party webpages and according to some, the effects of those manual actions may be showing up in the search results. Site Reputation Abuse Manual Actions Google’s SearchLiaison tweeted late on May 6th that Google was enforcing the new site reputation abuse policy with … Read more

Online Presence: How to Nurture and Protect Your Brand’s Reputation

Online Presence: How to Nurture and Protect Your Brand’s Reputation

In the digital age, every marketer worth their salt knows the importance of a strong brand presence. Yet, ironically, many of us who specialize in crafting compelling narratives for others often neglect our own brand’s digital footprint. This guide not only highlights common areas where marketers fall short in nurturing their own brands but also … Read more

How to Develop Your Brand’s Tone of Voice (Free Template)

How to Develop Your Brand’s Tone of Voice (Free Template)

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. … Read more

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