Website loading times are gradually improving, but a new study shows significant variance in performance across sites and geographic regions. The study from web monitoring company DebugBear examined data from Google’s Chrome User Experience Report (CrUX), which collects real-world metrics across millions of websites. “The average website takes 1.3 seconds to load the main page … Read more
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more
New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case study, a call to action at the end of the article reveals how Google is using APIs to transform search console from a SaaS to … Read more
In this episode of “The SEO Entrepreneur,” hosted by Nathan Gotch, we welcome Joe Davies, co-founder of Fat Joe. Joe dives deep into his journey in the SEO industry, sharing valuable insights on scaling a business in this dynamic field. From the early challenges to developing Fat Joe’s innovative systems, Joe offers a rare glimpse … Read more
Duda released survey results that shows digital agencies are looking forward to greater adoption of AI in 2024. The survey of over 200 digital agency leaders shows that they anticipate an increase in AI-driven savings, particularly with content-related abilities of AI but the results also indicate a concern about keeping up with the pace of … Read more
With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post highlighting the optimal times to travel, shop, and run errands. “Whether you’re hitting the road early or heading out on Thanksgiving day, we looked at … Read more
December 1, 2015 | Posted by Michael Lerner Google is “hands on” in the beginning stages of algorithm changes. Human evaluators take Google’s website quality guidelines and then look at different webpages and grade the search results accordingly. These evaluators, take web pages that searches deliver and rate them against a set of … Read more
Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently. That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact™ study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic. On May 4th, guest … Read more
In December 2022, Microsoft announced a collaboration with Roku and has now presented an analysis of the advantages of combining connected television (CTV) with search advertising, which will enhance campaign performance. The study, published on Thursday, seeks to assist marketers in comprehending how TV streaming, native, and search ads collaborate to boost full-funnel effectiveness. Achieving … Read more
Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. The report analyzes over 800 million ad impressions from brands executing paid video advertising campaigns on LinkedIn, spanning both the … Read more
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