New Google Maps Directions, Travel & EV Features

New Google Maps Directions, Travel & EV Features

Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google says these features are to give you more “sustainable choices.” Here are summaries of these announcements: Google Maps / Travel (1) Driving alternatives … Read more

Google Search & Maps Get Upgrades For Greener Travel

Google Search & Maps Get Upgrades For Greener Travel

Google announced updates to its Maps and Search products on Monday aimed at helping users find and choose more sustainable transportation options over gas-powered vehicles. James Byers, Google Search’s Group Product Manager, states: “When it comes to traveling and commuting, we want people to have the right information to make more sustainable choices.” Eco-Friendly Route … Read more

How To Build Authorship As A Travel Brand

How To Build Authorship As A Travel Brand

The advice of producing content that aligns with Google’s E-E-A-T guidelines is universal amongst SEO professionals, but guidance on how to achieve this is few and far between. During the Helpful Content Update of September 2023, many travel websites were impacted. I ran a small study of more than 100 travel websites, and found that … Read more

Travel Marketing Case Study: SEG’s 1,000% Increase in Profit Margin

Travel Marketing Case Study: SEG’s 1,000% Increase in Profit Margin

Today’s marketing landscape is a world of extremes. For every online business struggling to combat inflation and tightening wallets, there are countless others reporting record-breaking profits and unthinkable growth. Just one example: Our travel provider client, Shore Excursions Group. Thanks to the post-pandemic travel boom and a history of smart, strategic marketing choices, SEG’s profits … Read more

14 Best Travel Affiliate Programs for 2024

14 Best Travel Affiliate Programs for 2024

Finding profitable travel affiliate programs can be brutal. With the global travel industry worth more than $7 trillion, competition in this niche is fierce. The problem? There are so many travel affiliate programs that it is nearly impossible to figure out which ones are worth your time. Some programs pay commissions as high as 80%, … Read more

Google Reveals Best & Worst Times For Holiday Travel

Google Reveals Best & Worst Times For Holiday Travel

With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post highlighting the optimal times to travel, shop, and run errands. “Whether you’re hitting the road early or heading out on Thanksgiving day, we looked at … Read more

Navigating Travel SEO: An In-depth Guide

Navigating Travel SEO: An In-depth Guide

Why Is Travel SEO Important? Travel SEO helps travel businesses appear higher in search results so they can reach more potential customers.  A successful SEO strategy can help travel agencies get more eyes on their offers in a highly competitive market.  Many travel companies rely on paid search to place their sites at the top … Read more

Bing Chat Increased Limits, Added More Travel Visuals & Expanded Bing Image Creator

Bing Chat Increased Limits, Added More Travel Visuals & Expanded Bing Image Creator

Bing Chat now can handle 30 chat turns per conversation, up from 20, and a total of 300 chats per day. Also, the travel results can be more visual and Bing Image Creator works in all chat modes, not just “creative.” (1) The increase in chat turns happened mid-last week, Jordi Ribas and Michael Schechter … Read more

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