Editor’s note: This blog was originally published in 2021. It has been updated for accuracy and to reflect modern practices. To help your online store prep for the upcoming holiday shopping season, we’re publishing a multi-part blog series full of digital marketing tips you need to implement today. With Black Friday, Cyber Monday, and the … Read more
Here are some really tasty looking holiday cookies that were at the Google New York City office, the Pier 57 location. I found these on Instagram some time go. Happy holidays! This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search … Read more
Microsoft is currently on a holiday lockdown for Bing, Copilot, formerly known as Bing Chat. Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, wrote on X, “Holiday lockdown doesn’t help (we reduce production changes at this period, because so many people are on vacation).” This is not uncommon, most companies do not want … Read more
You’d expect that the Google search ranking volatility would calm as we get closer to the holiday break, Christmas timeframe. But no. Google’s search ranking volatility is ever so heated, or shall we say, cold, as we approach the holidays. There are now well over 1,200 comments on my last post on this topic and … Read more
Google held a holiday market at its Dublin office the other week. I saw photos of merchants selling carpets, art, clothing, winter wear and much more. Here are some of those photos embedded below. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related … Read more
Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. So, right after Halloween, most digital marketers … Read more
With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post highlighting the optimal times to travel, shop, and run errands. “Whether you’re hitting the road early or heading out on Thanksgiving day, we looked at … Read more
This year, with the cost of living crisis weighing heavily on many consumers, a number of e-commerce experts predict that some shoppers may delay shopping to take advantage of last-minute discounting – or not shop at all, if their budget is too tight. Other headwinds on marketers’ collective radar include labor shortages and supply chain … Read more
The summer has just ended. Should you already prepare for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google isn’t something you do overnight. It’s never too early to start. So, if you have an online shop, let’s start working on your holiday season SEO immediately! … Read more
What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO, the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for … Read more
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