6 ways to use generative AI for your marketing

6 ways to use generative AI for your marketing

Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. Marigold’s latest white paper highlights six practical applications of this technology, including: Ideation: Overcome creative blocks and generate fresh ideas Copy Adaptation: Tailor content to different target audiences Image Generation: Produce unique visuals that complement your brand … Read more

How Search Generative Experience Will Affect Local SEO & Businesses

How Search Generative Experience Will Affect Local SEO & Businesses

If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The good news is if your business has been employing local SEO and content marketing best … Read more

Google Demand Gen advertisers get generative image tools

Google Demand Gen advertisers get generative image tools

Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image assets with just a few clicks. Google is also rolling out a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well. Why we care. Leveraging … Read more

7 ways to use generative AI in PPC

7 ways to use generative AI in PPC

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms.  Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. AI … Read more

What’s Next for Google’s Search Generative Experience?

What’s Next for Google’s Search Generative Experience?

Mark Traphagen Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark’s deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He … Read more

Generative AI Tool Guide: Transforming Your Strategy For SEO Success

Generative AI Tool Guide: Transforming Your Strategy For SEO Success

The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular, had a major breakthrough last year. In fact, 80% of Fortune 500 companies adopted ChatGPT in 2023. From search engines and social media networks to … Read more

Generative Engine Optimization: Is this the Death of SEO? – Linkody

Generative Engine Optimization: Is this the Death of SEO? – Linkody

For the longest time, Google has held the crown as the go-to search engine for every query that people might have.  Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query. But with the advent of generative AI and … Read more

Teaching writers when and how to use generative AI to create helpful content

Teaching writers when and how to use generative AI to create helpful content

On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting … Read more

Is Generative AI the Future of Content Marketing – Linkody

Is Generative AI the Future of Content Marketing – Linkody

Ever since the advent of ChatGPT, generative AI has been sort of a *** and sensitive topic across various industries, and for good reason! Forget the paranoia that artificial intelligence might take over humanity and usher in the age of the Matrix. The most imminent threat of generative AI is automation, putting people’s livelihoods in … Read more

How Google Search Generative Experience is impacting ads

How Google Search Generative Experience is impacting ads

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom of search results. Ads at the top of the SERP accompany SGE snippets more often … Read more

Social media & sharing icons powered by UltimatelySocial
error

Enjoy Our Website? Please share :) Thank you!