A new email was leaked as part of the DOJ investigation, this was from Jerry Dischler, the Vice President of Google Ads. The email was to Prabhakar Raghavan, who leads up all of Google Search including Google Search and Google Ads but also to the leads of the Chrome team. It seems to be asking … Read more
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result” … Read more
Google has confirmed its algorithms contain signals that align toward ranking websites that express qualities represented by E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This article is focused on the topic of E-E-A-T in the context of ranking factors. For a deeper dive on E-E-A-T context, please read: What is Google E-E-A-T? How To Demonstrate First-Hand … Read more
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection between alt text and improved rankings in Google Image Search results. The Claim: Alt Text Is A Ranking Factor What is alt text? Alt text is an HTML … Read more
Google’s algorithms rely on a multitude of signals and systems for ranking, but is your Better Business Bureau (BBB) rating one of them? Google has denied it on at least three separate occasions. In the past, Google mentioned the Better Business Bureau in the search quality rater’s guidelines, leading people to believe that BBB ratings … Read more
Google has added new content to its spam policies and ranking systems guide specific to child sexual abuse material (CSAM) content. Google now clearly says that they “always remove such content when it is identified” and Google will “demote all content from sites with a high proportion of CSAM content.” If you look at the … Read more
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has become an indispensable tool for businesses striving to make their mark in the online world. While many aspects of SEO have gained widespread attention, some fundamental elements often go overlooked. In particular, SEOs and content marketers do not pay enough attention to meta … Read more
Over the past couple of days, I’ve seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I wonder if this is the last push, the last surge, of this helpful content update before Google says this update is done rolling out. This update seemed to wreak … Read more
In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro in … Read more
Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn’t even put links into the top three ranking signals Google Search uses. Gary was quoted saying this in several posts on … Read more
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