Analytics

Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside

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Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to Google Analytics 360. This is not something you can skip or postpone, and the clock is ticking. The new analytics differ significantly … Read more

Data-Driven Marketing: 5 Ways to Use Analytics to Drive Business Growth

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Data-Driven Marketing: 5 Ways to Use Analytics to Drive Business Growth

As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved into the age of digital marketing, which brings with it many complexities. But it also brings opportunities that are impossible to ignore. Above all, digital marketing … Read more

How to adapt your marketing for the new era of data analytics

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How to adapt your marketing for the new era of data analytics

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.  Also, customers are more thoughtful than ever about what information they’re willing to share … Read more

Integrating Google Analytics 4 with Your Wix Site: An 8-Step Guide

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Integrating Google Analytics 4 with Your Wix Site: An 8-Step Guide

Connecting your Wix website to Google Analytics 4 (GA4) gives you access to valuable data that can help you optimize your design, content, and marketing campaigns.  In this guide, we’ll show you how to integrate GA4 with your Wix site in eight simple steps. We’ll also explain how to analyze your Wix site’s performance and … Read more

How to bulk export Merchant Listings data from Google Search Console via Analytics Edge in Excel

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How to bulk export Merchant Listings data from Google Search Console via Analytics Edge in Excel

Don’t settle for the one thousand row limit in GSC. In this tutorial, I explain how to get all of your Merchant Listings data from GSC, while covering some other ideas for working with the data via Analytics Edge. Merchant Listings can be incredibly powerful for ecommerce retailers. They are free product listings that show … Read more

Reminder – Google is turning off all Universal Analytics services and APIs

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Reminder – Google is turning off all Universal Analytics services and APIs

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, … Read more

YouTube unveils 3 new updates, including live stream reaction analytics

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YouTube unveils 3 new updates, including live stream reaction analytics

YouTube unveiled three new updates for content creators, intended to provide them with a deeper understanding of their audience and enhance the user experience they offer. These updates include: Live stream reaction analytics. New and returning viewer impression breakdown. The ability to live stream to YouTube in HDR. Live stream reaction analytics. YouTube is introducing … Read more

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity

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Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity


AI Driven Search Traffic in Google Analytics

*Updated March 27, 2024*

In August 2023, the Seer team created a dashboard to monitor the growing trend of AI driven search traffic. About 6 months later, we embarked on an update to this dashboard to provide greater value to both our clients and the search community. This post is updated with new information, and some of the original content remains.

For AI driven search tools like ChatGPT and Google Gemini,  we can now see traffic showing up in our Google Analytics – or analytics tool of choice – alongside our other traffic channel groupings:

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Microsoft Copilot Now Can Show Referrer Data In Google Analytics

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Microsoft Copilot Now Can Show Referrer Data In Google Analytics

You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, “Copilot has started sending referrer data to GA4.” Himanshu Sharma shared this chart showing https://copilot.microsoft.com showing up in GA4 as a referrer: To see it, you can use the … Read more

YouTube announces enhanced audience retention analytics tools

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YouTube announces enhanced audience retention analytics tools

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning … Read more

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