Integrating Google Analytics 4 with Your Wix Site: An 8-Step Guide

Integrating Google Analytics 4 with Your Wix Site: An 8-Step Guide

Connecting your Wix website to Google Analytics 4 (GA4) gives you access to valuable data that can help you optimize your design, content, and marketing campaigns.  In this guide, we’ll show you how to integrate GA4 with your Wix site in eight simple steps. We’ll also explain how to analyze your Wix site’s performance and … Read more

How to bulk export Merchant Listings data from Google Search Console via Analytics Edge in Excel

How to bulk export Merchant Listings data from Google Search Console via Analytics Edge in Excel

Don’t settle for the one thousand row limit in GSC. In this tutorial, I explain how to get all of your Merchant Listings data from GSC, while covering some other ideas for working with the data via Analytics Edge. Merchant Listings can be incredibly powerful for ecommerce retailers. They are free product listings that show … Read more

Reminder – Google is turning off all Universal Analytics services and APIs

Reminder – Google is turning off all Universal Analytics services and APIs

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, … Read more

YouTube unveils 3 new updates, including live stream reaction analytics

YouTube unveils 3 new updates, including live stream reaction analytics

YouTube unveiled three new updates for content creators, intended to provide them with a deeper understanding of their audience and enhance the user experience they offer. These updates include: Live stream reaction analytics. New and returning viewer impression breakdown. The ability to live stream to YouTube in HDR. Live stream reaction analytics. YouTube is introducing … Read more

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity


AI Driven Search Traffic in Google Analytics

*Updated March 27, 2024*

In August 2023, the Seer team created a dashboard to monitor the growing trend of AI driven search traffic. About 6 months later, we embarked on an update to this dashboard to provide greater value to both our clients and the search community. This post is updated with new information, and some of the original content remains.

For AI driven search tools like ChatGPT and Google Gemini,  we can now see traffic showing up in our Google Analytics – or analytics tool of choice – alongside our other traffic channel groupings:

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Microsoft Copilot Now Can Show Referrer Data In Google Analytics

Microsoft Copilot Now Can Show Referrer Data In Google Analytics

You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, “Copilot has started sending referrer data to GA4.” Himanshu Sharma shared this chart showing https://copilot.microsoft.com showing up in GA4 as a referrer: To see it, you can use the … Read more

YouTube announces enhanced audience retention analytics tools

YouTube announces enhanced audience retention analytics tools

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning … Read more

Google Analytics real-time reporting bug confirmed

Google Analytics real-time reporting bug confirmed

Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this morning; some are seeing a fraction of their normal real-time traffic being reported, and some are seeing normal traffic. Google working on a fix. Ginny Marvin, Google’s Ads Liaison, responded … Read more

Google Analytics Real Time Data Lagging & Buggy

Google Analytics Real Time Data Lagging & Buggy

There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites. So instead of seeing the normal number of real time visitors in the GA4 real time reports, you are seeing … Read more

Google Analytics WordPress Setup: The Ultimate Guide

Google Analytics WordPress Setup: The Ultimate Guide

Learn why you should integrate Google Analytics with your WordPress site and get step-by-step instructions on implementation.  Why Add Google Analytics to WordPress? Google Analytics is a powerful web analytics tool that measures how users interact with your content and offers valuable insights into your audience’s behavior. This data can help you optimize your website, … Read more

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