YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning … Read more
Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this morning; some are seeing a fraction of their normal real-time traffic being reported, and some are seeing normal traffic. Google working on a fix. Ginny Marvin, Google’s Ads Liaison, responded … Read more
There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites. So instead of seeing the normal number of real time visitors in the GA4 real time reports, you are seeing … Read more
Learn why you should integrate Google Analytics with your WordPress site and get step-by-step instructions on implementation. Why Add Google Analytics to WordPress? Google Analytics is a powerful web analytics tool that measures how users interact with your content and offers valuable insights into your audience’s behavior. This data can help you optimize your website, … Read more
Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4. Google said, “key events in Google Analytics that will … Read more
Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. What’s changing? In GA4, legacy … Read more
Notice a huge spike in your referral traffic in the last month? Confused as to why a bunch of people from Poland are suddenly interested in your website? If so, you’re not the only one. In my routine checks of our Google Analytics 4 (GA4) accounts, I found several with a spike in unusual referral … Read more
Google Analytics 4 (GA4) is a tool that helps you better understand your site’s performance and visitors’ behavior. But information on organic keyword data isn’t available by default. So, we’ve put together this guide to help you view and analyze Google Analytics keywords reports, find valuable insights you can act on, and understand how to … Read more
Google Analytics 4 (GA4) is the newest version of Google’s analytics platform. It helps you measure things like your website’s traffic, user behavior, and conversions. Users in Google Analytics are one of the main metrics the platform focuses on. Let’s look at how users are defined, user tracking features, and how you can use this … Read more
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