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Fitbit Sense and Assistive Technologies: The Lives of Individuals with Cognitive Disabilities / Blogs / Perficient
In an era of technological advancement, the fusion of assistive technologies and smartwatches like the Fitbit Sense is revolutionizing the way individuals with cognitive disabilities manage their daily lives. These innovations provide not only health monitoring but also vital support for cognitive tasks, promoting independence and a higher quality of life. In this blog post, … Read more
Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It
Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, “It makes absolutely no sense at all for SEO,” and you should “ignore any report that gives you a text:html ratio.” John wrote, “Please, ignore any report that gives you a text:html ratio. It … Read more
Diversifying your B2B paid media portfolio: When does it make sense?
Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when … Read more
Make sense of your marketing with the 101 Guide to Marketing Attribution
Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten. … Read more
