Gemini launch – Google says “search” is going away. | StewArt Media

Gemini launch – Google says “search” is going away. | StewArt Media

by Jim February 22, 2024 Welcome back, Rankers! This week, we’re delving deep into the transformative shifts happening in the realm of search technology and the pivotal role of Artificial Intelligence (AI). From Google’s strategic pivot away from traditional search towards more advanced AI-driven tools like Gemini, to the evolving landscape of online advertising and … Read more

6 areas to address before increasing B2B paid media investment

6 areas to address before increasing B2B paid media investment

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building … Read more

Driving lead generation with paid media: What’s new and what’s next

Driving lead generation with paid media: What’s new and what’s next

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information. Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead … Read more

How to use AI to elevate social media campaigns

How to use AI to elevate social media campaigns

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. This article explores five key applications of … Read more

SEO News – Social Media is the New Search Engine – Digital Freak

SEO News – Social Media is the New Search Engine – Digital Freak

The future of SEO and search engines has a new address: social media. According to HubSpot’s Social Media Report, a whopping 82% of businesses predict that consumers will discover brands through social platforms rather than traditional search engines. The shift is monumental – here’s why it matters, especially for small business marketing – from our … Read more

Will Google lose to AI search? What everyone is missing. | StewArt Media

Will Google lose to AI search? What everyone is missing. | StewArt Media

by Jim February 7, 2024 Welcome back Rankers! This week I’ll dive into the transformative landscape of digital marketing, e-commerce, and the revolutionary role of Artificial Intelligence (AI) as we move through 2024. From the development and accessibility of custom GPT tools designed by the StewArt Media team to the evolving dynamics of search engines … Read more

A Step-by-Step Guide to Social Media Scheduling

A Step-by-Step Guide to Social Media Scheduling

Need help understanding social media scheduling? In this article, we look at the benefits of scheduling social media posts and show you how to make a successful posting schedule in five easy steps. Schedule social media posts quickly and easily with ​Semrush Social. Social media scheduling is the process of planning social media posts ahead … Read more

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