It’s no secret that social media platforms like Facebook and Instagram are goldmines for marketing, with a whopping total of 4.95 billion active users worldwide. Since 60% of the global population is on social media, it’s no wonder that almost 93% of marketers will leverage these platforms in 2024. While registering and setting up a … Read more
Whether you’re writing a blog post or white paper, it’s important to end it in a way that leaves a lasting impression on the reader. A strong conclusion can get your prospects to move forward in their buying journey. Simply put, it gives them the push they need to join your email list, book a … Read more
The internet is bursting at the seams with content, and the battle for your target audience’s attention wages fiercer than ever before. Besides content from your brand, your audience gets flooded with countless emails, blogs, videos, and podcasts from others. Yet, there’s still one surefire way to grab your audience’s attention, and that’s with visual … Read more
LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more
Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with a couple of sharing notes to create more impactful Stories. Why we care. When you get more people engaged with your stories, … Read more
Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. … Read more
Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. New … Read more
While TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly … Read more
There is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1% of readers to news articles come from social media, according to research conducted by Memo. Why we care. Using social media to increase your coverage doesn’t seem to bring as much … Read more
GPTs, the no-code way to create custom ChatGPT experiences from OpenAI, allow brands to reach ChatGPT users in the GPT Store. Considering that 80% of Fortune 500 companies have registered OpenAI accounts, it’s an important market segment for most businesses to engage. It gives people new ways to try your brand’s products and services while … Read more
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