Engagement Battle Shifts: Instagram Reels Surges Past TikTok

Engagement Battle Shifts: Instagram Reels Surges Past TikTok

While TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly … Read more

Chat AI Battle of the Bots

Chat AI Battle of the Bots


If you are old enough to remember AOL chat rooms and dial-up, you are living in the future surrounded by robots, self-driving cars and smart homes. And in this future we have Artificial Intelligence everywhere: tools to create images, websites, content and anything you can dream of. But with so many options, have you ever stopped to wonder which AI tool you should be leveraging? Is one tool more capable than another?

As I started writing this blog, my Google Docs is asking if I need help writing! The irony is not lost on me but no thanks, for this article a human will write the bulk of the material. I say bulk because this is a head-to-head comparison of two AIs and the content they can present. In a day and age when computers can write some pretty great content, streamline your ad copy, and sometimes be unrecognizable to the ***** eye – how do you know if the content is good enough or which tool is superior for the content? Short-answer is you don’t!

That said, let’s see if we can discern which tool is better: ChatGPT or Google Bard for creating content for business needs. We will score these in three rounds by using the same prompts to each tool.

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Threads vs. Twitter: Who Will Win the Digital Battle? | Volume Nine

Threads vs. Twitter: Who Will Win the Digital Battle? | Volume Nine

For over a decade, Twitter has served as a global 280-character stage for countless conversations in all realms of life, including brand marketing. However, the social media app has seen a drastic downturn since tech billionaire Elon Musk acquired it in 2022. Now renamed “X”, Twitter has lost a significant amount of traffic, ad sales, … Read more

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