Google has added new content to its spam policies and ranking systems guide specific to child sexual abuse material (CSAM) content. Google now clearly says that they “always remove such content when it is identified” and Google will “demote all content from sites with a high proportion of CSAM content.” If you look at the … Read more
A request for proposal (RFP) in marketing is an efficient way of finding the expert help you need to grow your brand. Without one, it’s easy to pick the wrong digital marketing agency partner and get stuck paying for services that don’t benefit your business. In this article, you’ll learn what an RFP in marketing … Read more
Commercial intent keywords are some of the highest-value keywords your website can rank for. Here’s what you need to know about them. And how to find them. What Are Commercial Intent Keywords? Commercial intent keywords are searches made by customers who are nearly ready to buy. They know their problem. And they’re doing research to … Read more
Blog / SEO Strategy / Conducting a competitive keyword analysis for more (quality) traffic Competitive keyword analysis is a fundamental aspect of any SEO strategy. By both understanding and implementing this process, businesses can leverage their competitors’ insights, enhance their own content strategy, and ultimately secure higher quality traffic. We’ll take you through the comprehensive … Read more
Whether you’re a seasoned website owner or just getting started, you’ve probably heard the importance of having a well-designed and functional website. One often overlooked element of a website design is the footer. A website footer is one of the essential elements of your website design, and it can be customized to suit your needs … Read more
Collecting data on your site’s performance is the first step toward delivering a great user experience. Over the years, Google has provided various tools to assess and report on web performance. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. This article covers the current … Read more
Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three placements in Google’s results pages receive a staggering 77% of all organic clicks, it’s easy to see why competition is so fierce. One of … Read more
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Content fuels modern marketing. But creating unique content that resonates and reaches your audience is tougher than ever. How do you ensure each piece of content you create strikes a chord with—and even reaches—your audience? Start with well-crafted content briefs. Pro tip: Don’t want to create each and every brief from scratch? Sign up for … Read more
What Is ChatGPT? ChatGPT is a natural language processing tool developed by OpenAI that generates human-like text based on the input it receives. You can think of it as a high-tech conversation partner or writing assistant. ChatGPT is a type of artificial intelligence (AI) built using a model architecture known as GPT, which stands for … Read more
Landscaping companies in the GTA face tough competition and unique challenges. From the ever-changing seasons to the scarcity of skilled labour, it’s a constant battle. But fear not! If you’re looking to attract more customers and receive a flood of phone calls, we’ve got the secret ****** for you: dominate Google rankings with the power … Read more
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