What Is Search Engine Marketing? Search engine marketing (SEM) is a digital marketing practice aimed at improving a website’s visibility in search engines through paid ads and unpaid results. With paid search marketing, your website appears in paid results. These results typically appear as “Sponsored.” Like this: Search engine optimization (SEO)—improvements to your website that … Read more
Learn why you should enhance your search engine optimization (SEO) strategy with link building. And how to do it. What Is Link Building in SEO? Link building is an SEO tactic that involves getting other websites to link to your website. So search engines like Google may view it as more authoritative and rank it … Read more
Preserving SEO Power During a Website Redesign Redesigning your company website presents a golden opportunity to improve user experience and brand image. But it’s vital to safeguard the SEO equity that was built on your existing already ranking website. This involves: Maintaining strong URL structures (or making them even better). Setting up proper redirects to … Read more
Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Why LinkedIn? LinkedIn advertising connects brands with … Read more
TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. This comprehensive guide delves into the intricacies of … Read more
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I was searching for the best SEO strategies to increase traffic to my website and turned my attention to posts structured as ranking lists. Surprisingly, they offer numerous advantages that take time to be apparent. Therefore, much of the information from this article may serve as an unexpected revelation for you. I divided today’s material … Read more
Social media marketing has been relevant for a few decades now. Businesses of all sizes and in all sorts of industries have made the most of these platforms and their integrated tools to promote their brand and what they’re selling. And its relevance hasn’t died down – not even in the slightest. Between 2023 and … Read more
What Is Lower-Funnel Marketing? Lower-funnel marketing aims to persuade people who are near the end of the buyer’s journey to take the final step to buy from you. The funnel refers to a visual representation of the buyer’s journey that can be broken down into three main parts: Top of the funnel (ToFu): Customers start … Read more
High-performing content is key for meeting your overall business goals. But how can you ensure the content you’ve created is actually driving results? Try revisiting your existing content to see how effective it is—which is where a content audit comes in. What Is a Content Audit and Why Do One? A content audit is the … Read more
Connecting your Wix website to Google Analytics 4 (GA4) gives you access to valuable data that can help you optimize your design, content, and marketing campaigns. In this guide, we’ll show you how to integrate GA4 with your Wix site in eight simple steps. We’ll also explain how to analyze your Wix site’s performance and … Read more
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