What Is Lower-Funnel Marketing? Lower-funnel marketing aims to persuade people who are near the end of the buyer’s journey to take the final step to buy from you. The funnel refers to a visual representation of the buyer’s journey that can be broken down into three main parts: Top of the funnel (ToFu): Customers start … Read more
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Blogging is a great way to share your ideas, opinions, and expertise with the world. But how do you make your blog stand out from the crowd? How do you attract and retain loyal readers? How do you turn your passion into a profitable business? These are some of the questions that many bloggers face … Read more
Have you ever visited a website like an e-commerce platform, web hosting site, or news portal where additional menu options appear when you hover over or click on a main menu item? These dropdown menus are usually visually appealing, based on the site’s design, and provide quick access to relevant pages or posts. Sometimes, they even … Read more
Understanding the power of search engine optimization (SEO) is a key component to your business success. At the heart of SEO lies keyword monitoring, which involves tracking and analyzing the performance of specific keywords relevant to your business. Often referred to as keyword tracking or keyword rank tracking, this technique is more than just a … Read more
The importance of SEO is universally acknowledged, and ensuring its effectiveness requires a strategic approach. SEO benchmarks serve precisely this purpose: assessing your SEO performance against specific reference points or benchmarks. In this post, we’ll discuss SEO benchmarks in detail and also help you track the key benchmarks. So, without any further ado, let’s get … Read more
Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise this will change by the end of this guide. In this guide, you’ll learn the three best practices of reporting and eight types of information that … Read more
Are you unsure of where to find the most valuable information? Do you struggle to keep your audience engaged with fresh and relevant content consistently? Are you looking for a way to streamline your content curation process while still delivering high-quality content? If you’re nodding along to these questions, then you’re in the right place. … Read more
What Is an Impression? Impressions refer to the total number of times a user sees an ad, video, image, or search result on an online platform. By tracking impressions over time, you can understand how often your brand‘s content is seen across platforms. And take measures to increase its visibility. Website impressions are recorded every … Read more
What Is Business Marketing? Business marketing involves promotional activities designed to engage, attract, and retain customers. Not every business marketing tactic is hyper focused on sales. You use different approaches to guide people through the marketing funnel—from awareness to purchase. And then, address how to keep customers buying. How? By building brand visibility, establishing trust, … Read more
What Is Competitive Benchmarking? Competitive benchmarking is the process of measuring your company’s performance by comparing it to others in your industry. It helps you understand your market position and how you can improve it. To become a leader in your space, competition benchmarking is the first step. Before we dive deeper into the topic, … Read more
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