What Are Website Impressions? The Complete Beginner’s Guide

What Are Website Impressions? The Complete Beginner’s Guide

What Is an Impression? Impressions refer to the total number of times a user sees an ad, video, image, or search result on an online platform.  By tracking impressions over time, you can understand how often your brand‘s content is seen across platforms. And take measures to increase its visibility. Website impressions are recorded every … Read more

Google performance reports updates how it counts clicks and impressions for job listing and detail pages

Google performance reports updates how it counts clicks and impressions for job listing and detail pages

Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There … Read more

Bing Webmaster Tools to gain Bing Chat impressions and clicks next month

Bing Webmaster Tools to gain Bing Chat impressions and clicks next month

Microsoft will be bringing Bing Chat data directly into Bing Webmaster Tools in May, Fabrice Canel from Microsoft said on Twitter. We knew this was coming when Fabrice Canel this news several weeks ago, but now Fabrice is saying this will launch in the coming weeks. Coming in May. “e will be shipping in May … Read more

Blog: Recent Changes to Organic Sitelinks Cause Major Drops in Impressions in Google Search Console | TechnicalSEO.com

Blog: Recent Changes to Organic Sitelinks Cause Major Drops in Impressions in Google Search Console | TechnicalSEO.com

Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and Kyle Blanchette explain what happened and why it should not impact traffic. Read the full post on Search Engine Land . Source link

Did The Launch Of Continuous Scroll In Google’s Desktop Search Results Impact Impressions And Clicks? [Study]

Did The Launch Of Continuous Scroll In Google’s Desktop Search Results Impact Impressions And Clicks? [Study]

Google rolled out continuous scroll in the desktop search results for English queries in the United States on December 5, 2022. Continuous scroll enables users to seamlessly continue to page two and beyond without having to click a “next” button at the bottom of the results. This followed Google rolling out continuous scroll in the … Read more

Google Explore – The sneaky mobile content feed that’s displacing rankings in mobile search and could be eating clicks and impressions

Google Explore – The sneaky mobile content feed that’s displacing rankings in mobile search and could be eating clicks and impressions

I just completed a SERP analysis for a client and decided to write this post to highlight an important search feature that I don’t hear many people talking about in the industry. It’s Google Explore and it’s a super-interesting feature I have covered in a previous blog post. Google tested Explore in the spring of … Read more

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