Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There … Read more
Use-case from a Boutique Web Agency Augustin DelporteSEO – SEM – Analytics Consultant at PRAGM Working in an agency, particularly with a small team of two, often involves juggling multiple client projects. Amidst helping clients get organized, it’s easy for your own website to fall by the wayside. Drawing from experience, we boosted site traffic … Read more
“Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. He left Google in November. Lehman testified last Wednesday … Read more
At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X higher to be exact and with shopping ads, specifically in Bing Chat, … Read more
September 8, 2015 | Posted by Michael Lerner A person sent in a question to the Google Webmaster Hangout about the best way to use domain names effectively to create rankings for local searches. The question was specifically, “my site currently states in Google Search Console, your site’s domain is currently associated with … Read more
Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. It appears in search as a snippet beneath the blue, clickable … Read more
There is a lot of concern and worry around the new Google Search Generative Experience and how that might impact traffic to content creators, publishers, site owners, and the web as a whole. I get that new things are scary, but I think the concern may be overblown. Why? It comes down to Google’s revenues … Read more
With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook … Read more
Microsoft will be bringing Bing Chat data directly into Bing Webmaster Tools in May, Fabrice Canel from Microsoft said on Twitter. We knew this was coming when Fabrice Canel this news several weeks ago, but now Fabrice is saying this will launch in the coming weeks. Coming in May. “e will be shipping in May … Read more
For the past several weeks, publishers have been complaining about an issue with Google AdSense reporting that their Google AdSense ads have been getting zero clicks. This has become known as the 0 clicks bug. There are numerous threads about this issue, but the big one is this Google AdSense Help Thread that documents a … Read more
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