Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they neglect the experience on their website or landing page – which is where a sale is made or a lead generated – and all … Read more
Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift … Read more
A couple of weeks ago Forbes blocked its coupons directory on its website from being crawled by Google. Now Forbes has completely wiped out all the coupons from its site, serving a 410 status code and removing the coupons link from its navigation. If you try to access forbes.com/coupons, you should get a 410 status … Read more
What Is an FAQ Page? An FAQ page is a dedicated page on a website that answers frequently asked questions (FAQs) related to the business. Many businesses have FAQ pages to help site visitors understand their products and services. And solve common problems. For example, here’s Stella & Chewy’s FAQ page: It’s an effective FAQ … Read more
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again. In a thread on X, John … Read more
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.” Gary reportedly said, “We need very few links to … Read more
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other detail pages. Google also added the feature availability of this new structured data carousels (beta). The Google structured data carousels (beta) is several weeks old, it was introduced when Google … Read more
Google has posted yet another reporting and data logging issue with Google Search Console. This one occurred between March 28, 2024 through April 2, 2024 and impacted reporting on AMP pages and Web Stories in Google Images. This was just a reporting issue and did not impact real traffic. Google wrote, “A logging error prevented … Read more
Google’s John Mueller asked if it would be all right not to list a Contact Us and About Us page on their website. The reason is, they would only add it if Google wanted it (but don’t do things for Google, Google said), but not for users. John Mueller responded, “I can think of good … Read more
Topic cluster and pillar pages technique is a modern evolution of successful SEO strategies. Why do I call this a ‘successful’ technique? It’s because many enthusiasts have seen significant growth after implementing the content cluster technique in their SEO yard. In this blog post, we’ll delve into the concept of content pillars as a powerful … Read more
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