Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” worried. 36% said they were either “a … Read more
Updated: May 5, 2024. Here is your ultimate guide to JavaScript SEO. It covers all the essential elements and answers the most critical JavaScript SEO FAQs. I recently had the privilege of interviewing Martin Splitt from Google to discuss JavaScript SEO. I asked him lots of JavaScript SEO questions and got very in-depth responses. I … Read more
A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link … Read more
SEO Twitter reacted strongly when I shared Sundar Pichai’s statements about Search Generative Experience (SGE) from Alphabet’s Q1 earnings call (bolding mine): “Based on our testing, we are encouraged that we are seeing an increase in search usage among people who use the new AI overviews as well as increased user satisfaction with the results.” “People question … Read more
Google opened up its feedback form after it announced the Google March 2024 core update was completed and it seems most SEOs did not send Google feedback. Why? Maybe because many don’t believe Google will use that feedback to help them? Maybe because SEOs don’t want to share specifics with Google? A poll on X … Read more
Fabrice Canel, the Principal Product Manager at Microsoft Bing, said, “Bing usage extends beyond what many search engine optimizers (SEOs) may realize.” He is basically saying that Bing Search is more important than most of us are giving them and maybe we should consider Bing more when it comes to investing in our efforts Fabrice … Read more
URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling?layout=discover&recommended_by=staff_picks The example URL consists of … Read more
Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called … Read more
Google’s John Mueller asked if it would be all right not to list a Contact Us and About Us page on their website. The reason is, they would only add it if Google wanted it (but don’t do things for Google, Google said), but not for users. John Mueller responded, “I can think of good … Read more
Google’s Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to “show Google” things, explaining that the process of doing things to your site to rank better in Google is the opposite of the advice Google is giving. Instead, show things to your users/visitors that those … Read more
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