Google has to crawl the web to build its index for it to provide search results. And since webpages and documents get updated, Google needs to recrawl those URLs from time to time. Google will recrawl URLs at different rates, said John Mueller of Google. John Mueller wrote on X, “Search engines recrawl URLs at … Read more
A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link … Read more
Have you ever noticed that some of your website pages show up in Google’s search results that you don’t want your visitors to see? It happens! It could be an old page you’ve deleted or one containing outdated information. Maybe it’s some personal photos or confidential business documents you no longer want to be exposed. … Read more
While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound links report, I started noticing something funny across a number of links. There were some relatively powerful referring domains in … Read more
Google’s John Mueller said on Reddit that disallowing URLs with UTM parameters in them won’t help you to improve crawling or rating with Google Search. He added that a site should try to keep its internal URLs clean and consistent, but over time, the canonical tags should help with external links that carry UTM parameters … Read more
What Is a URL? A uniform resource locator (URL) is the address of a specific webpage or file (such as video, image, GIF, etc.) on the internet. It’s what you type into your browser’s address bar to access an online resource. How Do URLs Work? Here’s a quick breakdown of how URLs work: When you … Read more
Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more
For the original iTunes version, click here. This week, I reported about a weird ranking pattern that has been emerging with these weekend ranking Google updates. Google Search Console shows a spike in 404 errors for URLs ending in /1000. Google launched Circle to Search and a new AI-powered multisearch. A new German study … Read more
A year ago, I reported that the Google Search Console’s URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked URLs as the referring page. At first I thought that maybe the URL was linked to and then the link … Read more
I am seeing an unusual number of complaints around the reported 404 errors within Google Search Console reporting. This is specific to your URLs having /1000 appended to the end of the URL. Google is aware of the issue and is telling us to ignore them since the links go to 404 pages. I was … Read more
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