Recently, we studied 298 SEO job postings to better understand the job market in Long Beach, California. Here’s what we learned: Key Takeaways The average SEO salary in Long Beach is $70,626. 65% of Long Beach, CA’s SEO jobs require mid-level experience. Over 96% of SEO job listings in Long Beach call for a bachelor’s … Read more
Recently, we performed an SEO job report for Dallas, TX. We analyzed 242 job postings and compared them to those in 100 other cities and 9,365 job listings. Here’s what we discovered: Key Takeaways The average annual salary in Dallas, TX, is $64,670 Dallas, TX, has 158% more SEO job opportunities than the national average … Read more
Recently, we performed an analysis of the SEO job market in Los Angeles, CA. This analysis comprised 247 job postings in the area, ranging from SEO Specialist Jobs to complete Digital Marketing Manager roles. Here’s what we discovered: Key Takeaways The average SEO salary in LA is $71,917.18, 12% above the national average. LA has … Read more
A recent report shows that while Gen Z increasingly turns to social media platforms for information searches, Google remains the primary starting point for a significant portion of this age group. The data published by Axios shows that 46% of internet users aged 18-24 begin their online queries on Google, compared to 58% of those … Read more
LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Key findings. After thorough investigation, researchers concluded that brands … Read more
Through the numerous core algorithm updates announced over the past few years (most recently in March 2024), Google has made it clear that its focus is on rewarding websites with helpful, user-first content. This means that if your website doesn’t think of your target audience first, you’ll struggle to rank. In this case study, you’ll … Read more
Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, Facebook, Quora, Microsoft, and Databricks. It has backing from many of the most influential investors … Read more
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more
You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re … Read more
There is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1% of readers to news articles come from social media, according to research conducted by Memo. Why we care. Using social media to increase your coverage doesn’t seem to bring as much … Read more
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