Video: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Video: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations. Google won’t change 301 redirect signals for SEO. Google … Read more

Google Says Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Google Says Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Google longer to process site splits … Read more

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more

Forbes Blocks Its Coupon Directory From Google Before The Site Reputation Abuse Penalty

Forbes Blocks Its Coupon Directory From Google Before The Site Reputation Abuse Penalty

Forbes has blocked its coupons section of its web site at forbes.com/coupons using an x-robots-tag: noindex directive prior to Google enforcing the upcoming site reputation abuse policy. As a reminder, Google will enforce that new policy on May 5th both algorithmically and through manual actions. Laura Chiocciora notified me of this change on X saying, … Read more

Google On Diagnosing A Deindexed WordPress Site

Google On Diagnosing A Deindexed WordPress Site

Google’s John Mueller answered a question about a WordPress site that was completely deindexed from Google Search after changing to a different web hosting platform. Mueller’s answer shows where to start investigating the reasons why that happens. Dropped From Index After A Site Migration A submitted question to the Google Office Hours podcast related that … Read more

Google’s Site Reputation Abuse Policy Begins on May 5th

Google’s Site Reputation Abuse Policy Begins on May 5th

Google has been on the warpath against spammy content since releasing its most recent Core Update in March 2024 (which also contained updates to its spam policies).  The company declared it would wipe out 40% of the spam currently in its index, which reinforces Google’s confidence in its spam-fighting systems.  Among the new policies was … Read more

Integrating Google Analytics 4 with Your Wix Site: An 8-Step Guide

Integrating Google Analytics 4 with Your Wix Site: An 8-Step Guide

Connecting your Wix website to Google Analytics 4 (GA4) gives you access to valuable data that can help you optimize your design, content, and marketing campaigns.  In this guide, we’ll show you how to integrate GA4 with your Wix site in eight simple steps. We’ll also explain how to analyze your Wix site’s performance and … Read more

Google Will Fight Site Reputation Abuse Spam Both Algorithmically & Manually

Google Will Fight Site Reputation Abuse Spam Both Algorithmically & Manually

Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines). Truth is, Google fights search spam a lot using both methods – … Read more

Google Is Not Closing The Site Command

Google Is Not Closing The Site Command

Danny Sullivan, Google’s Search Liaison, confirmed that the search company is now closing the site command search operator. He said this after there were some complaints about the operator not working properly. Sullivan said on X, “we aren’t closing site: search.” A site command restricts the search results to a specific site. For example, in … Read more

How do you improve your mobile site?

How do you improve your mobile site?

Your site should be mobile-friendly. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this SEO basics article, you’ll find an overview of what you could do to improve your mobile site. When is a site mobile-friendly? … Read more

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