What Is a Reverse Image Search? A reverse image search involves using an image to look for similar images online. For example, check out this Google reverse image search results page: We provided Google with the image on the left. And it returned the related images on the right. The process for doing a reverse … Read more
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Performing mobile keyword research can help you find new search terms that are relevant to you. And that can attract more mobile users to your site. Today, we’re walking you through how to find these keywords. And sharing some mobile keyword research tools to make the process easier. But let’s start with some fundamentals. What … Read more
People mostly download apps for two reasons. To be entertained. Or to carry out a task. A mobile app marketing strategy can help you convince your target audience your app will serve their needs. Below, we cover various mobile app marketing tactics to boost awareness. And downloads. Most importantly? You’ll learn how to build a … Read more
Your site should be mobile-friendly. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this SEO basics article, you’ll find an overview of what you could do to improve your mobile site. When is a site mobile-friendly? … Read more
Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when indexing them for mobile and desktop. Mobile has gone from a good idea to a best practice to a default assumption. If your website isn’t … Read more
Just because your website ranks well on desktop search results doesn’t mean it’s the same for mobile search. Desktop and mobile rankings can differ due to factors like the user experience (UX), the searcher’s location, and page loading speed. So, it’s important to see how your site performs on both types of devices. Mobile rank … Read more
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based, controlled experiments. The tech giant said the updates have been designed to “enhance creativity, diversify revenue and make … Read more
The ongoing rollout of 5G wireless technology across the world brings mobile users much faster data speeds, highly reliable connectivity, and more widespread cellular coverage. By 2028, the number of 5G subscriptions in North America is expected to reach 406 million. But what does the rapid expansion of 5G mean for mobile SEO? And what … Read more
Knowing how your target market uses mobile or desktop devices helps you plan your marketing strategy. And reach more of your intended audience. Let’s compare mobile vs. desktop usage, the advantages and disadvantages of each, and actionable tips you can use for your business. Mobile vs. Desktop Usage Statistics for 2024 To show the differences … Read more
It seems Google has no plans to build a mobile app for Search Console in the near future. John Mueller of Google was asked about the possibility and he responded on LinkedIn, “I don’t see this happening again anytime soon.” The question asked was by Hans Petter Blindheim, who wrote: John Mueller and/or Gary Illyes … Read more
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