Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google still says that helpful content recoveries are possible but may take a really long time. OpenAI may launch its own search engine really soon. Google Ads … Read more
Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall. Why we care: The outcome of this case could forever change … Read more
HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what?, Gisele Navarro highlighted ongoing issues with Google’s product … Read more
User search behavior is continually changing. To keep up, Google’s algorithm is doing the same. But what is helpful for Google users can often throw a wrench in any SEO marketer’s well-planned organic search strategy — especially when it’s hard to pinpoint the exact changes impacting a site’s performance. To aid you in that understanding, … Read more
I’ll be spending the next few weeks looking at content that has been impacted by the March 2024 core update to try and understand more about this change in Google’s ranking systems that they call an evolution in how they assess the helpfulness of content. As part of my course and workbooks I am filming … Read more
Have you ever wondered how some brands appear in front of just the right audience on YouTube, as if by magic? The secret isn’t magic at all—it’s YouTube ad targeting. Use YouTube targeted ads to pinpoint your advertisements. This strategy can help you reach the viewers most likely to be interested in your product or … Read more
According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009. The drop represents a more than 4% decrease from the previous month, marking the largest single-month decline on record. Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024. U.S. Market Impact … Read more
Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations could result … Read more
Ready to boost your video’s engagement and accessibility? Let’s show you how to add captions. Source link : Semrush.com
In the past year it’s become standard for marketers to use Generative AI to help create content. With the right standards, oversight, and prompts, it’s no doubt, a helpful tool. But what if you could use AI to help with your link-building? And… what if the links AI helped you build weren’t some watered-down version … Read more
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