Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall. Why we care: The outcome of this case could forever change … Read more
Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, which owns a 90% market share in search, is accused of paying massive sums to … Read more
The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. … Read more
Google is currently in the throes of its ongoing court battle with the U.S. Department of Justice, which kicked off on September 12th, 2023. Why is the search engine behemoth in *** water? The DOJ claims Google engaged in ******* business dealings to secure its search engine as the default on many popular devices and … Read more
The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Here are seven that specifically discuss elements of Google Search ranking. 1. Life of a Click (user-interaction) This is a heavily redacted PowerPoint presentation put together by Google’s Eric Lehman – and like … Read more
I was incredibly surprised to see the headline Google VP Says Bard Chatbot Wasn’t Rushed Out to Beat Microsoft on Bloomberg (warning: paywalled). That Google VP is Elizabeth Reid, the vice president and GM of Search. She spoke yesterday at the ongoing U.S. vs. Google antitrust hearing. Why we care. If Google fails to recognize … Read more
Ever wondered which search queries drive the most revenue for Google? It turns out that iPhone, insurance and cheap flight queries drove the most revenue for Google in the U.S., at least for one week in September 2018. The list of search terms appeared on a heavily redacted slide that was included in a PDF … Read more
In the high-stakes antitrust trial brought against it by the U.S. Justice Department and 38 states, Google continues to argue that innovation and search quality, not anticompetitive practices, explain its dominance in internet search. The trial opened last month in a Washington D.C. federal court and represents the most significant antitrust case against a tech … Read more
TikTok may soon pilot an ad-free subscription service on its app. Code within the social platform suggests that subscribers may soon be able to access content with no interruptions from adverts for $4.99 a month. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. Why … Read more
In the opening week of the US Justice Department’s antitrust case against Google, the search company faced allegations that it strong-armed partners into deals that cemented its dominance. The federal government argues that around 2010, Google began using anti-competitive tactics to maintain its search engine monopoly. The case sheds light on Google’s reliance on default … Read more
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