This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to Google Analytics 360. This is not something you can skip or postpone, and the clock is ticking. The new analytics differ significantly … Read more
What if you could get your ads in front of your ideal customers for a fraction of the price? LinkedIn Ads is well known for its high costs compared to other platforms. Still, there’s a way to target a similar B2B audience on Meta, where advertising costs are significantly lower. But this assumes two things … Read more
Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google’s ecosystem. You lose control and flexibility when tracking data. Enter walkerOS. This new open-source tracking library from ElbWalker aims to give you customizable control back. It lets you send data wherever you want, … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The classic approach to keyword research is outdated. Instead of doing a sprint every so often, build a keyword universe to explore and conquer. To Infinity And Beyond A Keyword Universe is a big **** that surfaces the most important keywords at the … Read more
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to **** on the latest news. Because of this market dominance, Google has also been the main search engine of focus for SEO and marketing professionals. However, following the introduction of ChatGPT and … Read more
I was incredibly surprised to see the headline Google VP Says Bard Chatbot Wasn’t Rushed Out to Beat Microsoft on Bloomberg (warning: paywalled). That Google VP is Elizabeth Reid, the vice president and GM of Search. She spoke yesterday at the ongoing U.S. vs. Google antitrust hearing. Why we care. If Google fails to recognize … Read more
Microsoft wants small and mid-sized publishers to use pubCenter to monetize their websites, using display and native ads from the Microsoft Advertising Network. Not new, or is it? Microsoft pubCenter is not new – it dates back to 2008 and has its own Wikipedia page – so I guess this is technically a relaunch? Or … Read more
June 10, 2014 | Posted by Rank Ranger Recently we’ve been contacted by a number of SEO professionals seeking an alternative to WebMeUp because they were notified that WebMeUp is shutting down on July 11th. Since so many people are asking how Rank Ranger’s SEO platform compares to WebMeUp, we’re providing this high-level … Read more
Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow … Read more
Google alternatives are everywhere, but are they any good? To answer this question, we researched a few popular alternative search engines. Our main judging criterion is how each search engine fared in its commitment to protecting user data and privacy. Here are the ones that got our approval: Startpage is effectively Google without the tracking. According … Read more
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