From Invisible to Unmissable: Secrets to Optimizing Content for Search Engines

From Invisible to Unmissable: Secrets to Optimizing Content for Search Engines

In the realm of digital marketing, mastering the art of content creation is essential if your website or company wants to stand out in the congested world of search engine results. This article dives into several effective strategies to optimize content for search engines and discoverability, ensuring your blog posts and other digital content not … Read more

Latest Google AIO Updates May Impact SEO

Latest Google AIO Updates May Impact SEO

Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping queries is stabilizing, with AIO rankings increasingly matching sites typically ranked in organic search. Arguably the most important change is … Read more

The 50 Top Trending Tech Startups (Q4 2024)

The 50 Top Trending Tech Startups (Q4 2024)

We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we built this list (and how you can do the same using Ahrefs): Used Keywords Explorer to find keyword data for every company’s brand name (e.g. “stealthgpt” for StealthGPT) Used the Trending filter to identify high-growth … Read more

Google Local Service Ads App To Stop Working January 6, 2024

Google Local Service Ads App To Stop Working January 6, 2024

Google will stop supporting the Google Local Service Ads app starting on January 6, 2024. An email sent to advertisers said, “On January 6, 2025, we will be turning down the Google Local Services Ads mobile app.” I mean, it kind of makes sense. The app (link here) has horrible reviews, seems to have very … Read more

Google-Selected Canonical Showing Someone Else’s Domain Name

Google-Selected Canonical Showing Someone Else’s Domain Name

We have covered examples of Google selecting the wrong canonical URL from within your domain, but what about when Google shows you a domain name that is not yours? What if the Google URL inspection tool shows a domain name that you do not own as the Google-selected canonical? I mean, this isn’t new, we’ve … Read more

Video: Google Election Day Volatility, Helpful Content Update Status, Creators vs SEOs, AI, Ads & More

Video: Google Election Day Volatility, Helpful Content Update Status, Creators vs SEOs, AI, Ads & More

For the original iTunes version, click here. This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There is this spat going on between content creators and SEOs now, what did Google say. ChatGPT Search … Read more

Google & Bing Head To Dublin’s IETF Event To Improve Crawling & AI Controls

Google & Bing Head To Dublin’s IETF Event To Improve Crawling & AI Controls

Google’s Gary Illyes and John Mueller, along with Bing’s Fabrice Canel and probably other representatives from these search engines spent time in Dublin this week to attend the IETF 121 Dublin meeting with the goal of submitting ideas on how to improve the Robots Exclusion Protocol. This covered improving crawl efficiency, adding new AI controls … Read more

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