How to Leverage Google Reviews to Improve Local SEO – Nightwatch Blog

How to Leverage Google Reviews to Improve Local SEO – Nightwatch Blog

Have you ever received a brilliant review of your business on Google and didn’t quite know what to do with it? Or maybe it wasn’t so good, and you ignored it, hoping that it would disappear?  Stop ignoring the reviews! 98% of people read online reviews for local businesses, meaning they are not something to … Read more

Advanced Schema Markup Techniques for SEO – Nightwatch Blog

Advanced Schema Markup Techniques for SEO – Nightwatch Blog

Our team has been in SEO for quite a while now, and during this time, we’ve seen the rise and fall of dozens of different techniques. Some of them have long lost their relevance, like the obsession with meta keywords or unnatural link schemes.  But there are still some techniques that are killing it today.  … Read more

Google Merchant Center Next rollout expands

Google Merchant Center Next rollout expands

Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers. Key points: New users and many existing ones already have access. … Read more

Research Confirms Google AIO Keyword Trends

Research Confirms Google AIO Keyword Trends

New research by enterprise search marketing company BrightEdge reveals dramatic changes to sites surfaced through Google’s AI Overviews search feature and though it maintains search market share, the data shows that AI search engine Perplexity is gaining ground at a remarkable pace. Rapid & Dramatic Changes In AIO Triggers The words that trigger AI Overviews … Read more

How To Quickly Rank Your Business In Google Maps – Nightwatch Blog

How To Quickly Rank Your Business In Google Maps – Nightwatch Blog

Listing a business on Google Maps is crucial to marketing your brand and improving your online presence. In fact, according to MSPower User, Google Maps is the third most downloaded Google app worldwide. The app has about 1 billion active monthly users and gets roughly 50 million daily updates. It’s the number one navigation app … Read more

Google tightens AdMob policies, reshaping ad placement rules

Google tightens AdMob policies, reshaping ad placement rules

Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. Key changes: “Ads on Dynamic Content” policy replaced with “Ads in … Read more

Survey: Search marketing gender pay gap is widening

Survey: Search marketing gender pay gap is widening

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity.  Additionally, women were more likely to have changed jobs or received promotions more recently than … Read more

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