Competitors

Google’s Search Engine Market Share Drops As Competitors’ Grows

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Google’s Search Engine Market Share Drops As Competitors’ Grows

According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009. The drop represents a more than 4% decrease from the previous month, marking the largest single-month decline on record. Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024. U.S. Market Impact … Read more

20 B2B Marketing Tactics to Outperform Your Competitors in 2024

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20 B2B Marketing Tactics to Outperform Your Competitors in 2024

The business-to-business (B2B) landscape is evolving rapidly in response to digitalization, market trends, and technological advances. For example, the rise of ecommerce has enabled new business ******, such as software as a service (SaaS) and dropshipping. As the B2B market evolves, it becomes increasingly difficult to stay competitive. That’s why it’s essential to keep up … Read more

3 ways to target your PPC competitors’ audience

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3 ways to target your PPC competitors’ audience

Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients.  This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services. Customers seeking help or … Read more

How to benchmark PPC competitors: The definitive guide

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How to benchmark PPC competitors: The definitive guide

Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance dramatically. On a more tactical level, benchmarking allows you to: Gather audience insights to better allocate budget. Assess ad quality and relevance to spark … Read more

How to Easily Find Your Competitor’s Backlinks » Rank Math

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How to Easily Find Your Competitor’s Backlinks » Rank Math

Have you ever looked at a competitor’s website ranking high on Google and wondered, “How did they do it?” Behind every successful website’s SEO strategy lies an important component: backlinks. These links from external websites serve as endorsements of your content’s quality and authority in the eyes of search engines like Google. However, understanding your … Read more

Google Local Service Ads Shows Competitors In Your Google Business Profile

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Google Local Service Ads Shows Competitors In Your Google Business Profile

Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors. Is that ad worth buying? Well, Google Local Service Ads that bring up your Google Business Profile can show nearby competitors in your Business Profile listing. Okay, you’ve seen it before with Google local listings … Read more

How to Find Your Competitors’ Backlinks: A Step-by-Step Guide

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How to Find Your Competitors’ Backlinks: A Step-by-Step Guide

What Is a Competitor Backlink Analysis? A competitor backlink analysis is the process of identifying websites that link to your competitors, but not to you. This can help you find new link building opportunities for your website and boost your efforts in these ways: Efficiency: Your competitors probably have links from relevant websites in your … Read more

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