What Is ChatGPT & How Does It Work?

What Is ChatGPT & How Does It Work?

What Is ChatGPT? ChatGPT is an advanced artificial intelligence (AI) chatbot that generates human-like text responses when prompted. Like this: It was developed by artificial intelligence research lab OpenAI. And is based on a language model that’s become a prominent framework for generative artificial intelligence.  The name is also an acronym. So, what does ChatGPT … Read more

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity


AI Driven Search Traffic in Google Analytics

*Updated March 27, 2024*

In August 2023, the Seer team created a dashboard to monitor the growing trend of AI driven search traffic. About 6 months later, we embarked on an update to this dashboard to provide greater value to both our clients and the search community. This post is updated with new information, and some of the original content remains.

For AI driven search tools like ChatGPT and Google Gemini,  we can now see traffic showing up in our Google Analytics – or analytics tool of choice – alongside our other traffic channel groupings:

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ChatGPT makes links more prominent

ChatGPT makes links more prominent

ChatGPT now features “more prominent” links to sources in its responses for paid users, OpenAI announced. Links won’t appear in the free version of ChatGPT, however. Why we care. Brands, SEOs and content creators of all sizes have been extremely considered about the parasitic nature of generative AI. Large AI companies like OpenAI have consumed … Read more

OpenAI ChatGPT Browses The Internet Gets More Prominent Links

OpenAI ChatGPT Browses The Internet Gets More Prominent Links

OpenAI has added “more prominent” links to the ChatGPT browses the internet feature. After every section, ChatGPT added a hyperlink to the source, if you are using the browses the internet part of the tool – normal ChatGPT does not do this. OpenAI wrote on X, “We’re making links more prominent when ChatGPT browses the … Read more

10 ChatGPT prompts for digital marketers

10 ChatGPT prompts for digital marketers

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The 11 Best ChatGPT Alternatives in 2024

The 11 Best ChatGPT Alternatives in 2024

ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language ****** (LLMs) is vast and varied, each offering unique features and advantages. Whether you’re after affordability, specific functionalities, or just exploring, there’s an LLM out there for you. We’ve tested and used many of these … Read more

15 Benefits of ChatGPT (+8 Disadvantages)

15 Benefits of ChatGPT (+8 Disadvantages)

What is ChatGPT? ChatGPT is an advanced form of generative AI developed by OpenAI. It’s been designed to provide human-like text and image responses based on user prompts.  The tool operates on a large language model (LLM)—a sophisticated AI program trained on vast amounts of text data. To interpret and output language in a way … Read more

How to Visualize Ahrefs Data with ChatGPT

How to Visualize Ahrefs Data with ChatGPT

SEOs have access to so much data that sometimes, it’s hard to know what to do with it all. I’ve been experimenting with visualizing Ahrefs data using GPT-4, so I thought I’d share the results with you all. We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the … Read more

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