Perplexity

Perplexity AI: Exploring AI-powered search beyond Google

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Perplexity AI: Exploring AI-powered search beyond Google

The rise of generative AI and large language ****** (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links.  While still … Read more

New Study On Perplexity AI Offers Good News For SEO

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New Study On Perplexity AI Offers Good News For SEO

Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, Facebook, Quora, Microsoft, and Databricks. It has backing from many of the most influential investors … Read more

Helping You Navigate the Multi-Search Universe with New Perplexity Research

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Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today.   As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine ******.  As this market trajectory skyrockets, time is moving fast for those … Read more

60% of Perplexity citations overlap with top 10 Google organic results

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60% of Perplexity citations overlap with top 10 Google organic results

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity

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Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity


AI Driven Search Traffic in Google Analytics

*Updated March 27, 2024*

In August 2023, the Seer team created a dashboard to monitor the growing trend of AI driven search traffic. About 6 months later, we embarked on an update to this dashboard to provide greater value to both our clients and the search community. This post is updated with new information, and some of the original content remains.

For AI driven search tools like ChatGPT and Google Gemini,  we can now see traffic showing up in our Google Analytics – or analytics tool of choice – alongside our other traffic channel groupings:

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Perplexity Announces AI Search Updates And Code Llama Chat

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Perplexity Announces AI Search Updates And Code Llama Chat

Perplexity announced an update to its Copilot feature with GPT-3.5 Turbo fine-tuning from OpenAI and the introduction of Code Llama to Perplexity’s LLaMa Chat. great use (and metrics) of the openai fine-tuning api: https://t.co/3n9IB3zitS — Sam Altman (@sama) August 25, 2023 This means a more responsive and efficient AI-powered search experience without compromising quality. For … Read more

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