The rise of generative AI and large language ****** (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links. While still … Read more
Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to … Read more
As we forge our way into 2024, the digital landscape is undergoing profound transformations. Marketers are navigating uncharted technological frontiers and redefining how we connect, create, and consume in the process. From the nuanced realms of AI and Machine Learning, promising unparalleled personalization and predictive prowess, to the immersive experiences ushered in by VR and … Read more
Understanding Parallel Routes in Next.js Imagine you’re on a road trip, and you have multiple routes you can take to reach your destination. Similarly, in web development, when you build a website using Next.js, you create different routes for different pages. What are Routes? Routes are like paths or directions to specific pages on a … Read more
The popular JavaScript library jQuery simplifies DOM manipulation with powerful traversal methods. Web developers need to traverse the DOM tree to interact with HTML components. This blog covers jQuery’s DOM traversal using simple examples to teach navigation techniques. Understanding the DOM Tree: Let’s define the DOM tree before learning jQuery’s tree traversal techniques. It’s the … Read more
In our upcoming exploration of mental health apps, we turn our attention to “Wysa ” — an innovative digital companion designed to provide compassionate support for individuals facing psychological and psychiatric disabilities. In a world where mental health care is increasingly digitized, “Wysa” stands out as an AI-driven ally, offering empathetic conversations and evidence-based techniques … Read more
In today’s ever-evolving digital landscape, businesses are constantly searching for innovative ways to reach their target audience and drive results. With over a billion active users worldwide, Instagram has emerged as a powerful platform for businesses to showcase their products and services. But with the continuous changes in social media algorithms and user behaviour, brands … Read more
Software development has evolved rapidly over the years, with advancements in agile methodologies, DevOps practices, and continuous integration/continuous deployment (CI/CD) pipelines. However, as software applications become more complex, the need for efficient and effective testing is more crucial than ever. This is where autonomous testing steps in, offering a game-changing approach to software testing. Pic … Read more
Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! What … Read more
Load testing assesses how a system, application, or website performs under specific conditions of concurrent user and data loads. The primary goal of load testing is to determine the system’s capacity and performance characteristics, such as response time, throughput, and resource utilization, under various levels of load. Load testing is a crucial step in ensuring … Read more
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