Navigating the world of Instagram posting involves many considerations, but one crucial aspect is timing your content correctly. The impact of posting at the wrong time can mean all the effort spent creating captivating content might just end up unnoticed in a low-activity period, yielding minimal engagement. Timing your Instagram Stories, Reels, feed posts, and … Read more
Instagram is a popular social media channel, second only to Facebook, for audience engagement, user base, and daily active users. Not only does it have over 2 billion users every month, but more importantly, the majority of them are actively looking for new products and services on the channel. Instagram’s advertising reach grew by 12.2% … Read more
Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to two primary reasons: Many of your followers may not open the app on the particular day you published your … Read more
Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with a couple of sharing notes to create more impactful Stories. Why we care. When you get more people engaged with your stories, … Read more
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TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Photos” within the back-end code of the app. The code appears to suggest that TikTok users will soon start receiving prompts, encouraging them to share still images in the new app to “reach like-minded … Read more
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While TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly … Read more
Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users attempting to log onto the websites and apps are encountering error messages, preventing them from refreshing their feeds as usual. Additionally, some users have been automatically logged out of their accounts and are unable to … Read more
Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. Chinese export brands will also be invited to … Read more
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