Content Pruning: A Step-by-Step Guide to Improving Your SEO

Content Pruning: A Step-by-Step Guide to Improving Your SEO

What Is Content Pruning? Content pruning is the process of removing underperforming or outdated content from your website. So you can improve your search engine optimization (SEO) results to get your best content in front of your target audience. Content pruning doesn’t always lead to deleting content. Some of your low-traffic pages could have SEO, … Read more

How to Create a Content Outline: A Step-by-Step Guide

How to Create a Content Outline: A Step-by-Step Guide

What Is a Content Outline? A content outline is a document that details what an article should include. It serves as a framework for the completed piece. Content outlines typically include the following elements: Title (H1): The title or headline of the article Main sections/headings (H2): These are the major divisions of your content. Each … Read more

How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide

How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide

Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use the term “conversions” in only one specific context: reports that measure your Google Ads campaign performance. The rollout is gradual, so you may still see the term “conversion” in your reports. We’ll update this article … Read more

How to Build an SEO Roadmap: A Step-by-Step Guide

How to Build an SEO Roadmap: A Step-by-Step Guide

Blog / SEO Strategy / How to Create an SEO Roadmap: The Ultimate Guide (Free Template Included) Creating a successful SEO strategy requires considerable effort and coordination between different teams. That’s why it’s important to have a clear plan with deadlines, key goals, and tasks. It keeps all parties involved focused and working cohesively toward … Read more

Use Instagram for Business Success: A Step-by-Step Guide

Use Instagram for Business Success: A Step-by-Step Guide

Instagram is a popular social media channel, second only to Facebook, for audience engagement, user base, and daily active users. Not only does it have over 2 billion users every month, but more importantly, the majority of them are actively looking for new products and services on the channel. Instagram’s advertising reach grew by 12.2% … Read more

SEO Analysis of Content: Tips and Step-by-Step Guide — Serpstat Blog

SEO Analysis of Content: Tips and Step-by-Step Guide — Serpstat Blog

SEO analysis of content is the process of evaluating content to optimize it further for search engines like Google, Yahoo, etc. Its main goal is to make the content as relevant as possible to user queries and high-quality based on various search engine criteria. You can significantly improve the document position in search results by … Read more

How to Set Up GA4: A Complete Step-by-Step Guide (2024)

How to Set Up GA4: A Complete Step-by-Step Guide (2024)

What Is GA4? Google Analytics 4 (GA4) is a free tool for tracking visits to websites and apps. And the interactions that happen on these.  The tool provides insights into traffic numbers, user demographics, most-visited pages, and more. Google is the developer of GA4—and its predecessor, Universal Analytics (UA). In this guide, we’ll explore how … Read more

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