The Segmentation, Targeting, and Positioning (STP) marketing model is a smart way to run impactful and efficient marketing campaigns. With any business model, your STP should be regularly reviewed and optimized to ensure it performs as you planned. Tools like Audience Intelligence and One2Target from Semrush can help. Here’s everything you need to know about … Read more
A social media competitor analysis involves collecting and evaluating information about your competitors’ social media presences. Which helps you understand their strengths and weaknesses and reveals ways you can improve your own social media strategy. Running a competitive analysis for social media enables you to: Benchmark your performance Identify areas of opportunity and differentiation Get … Read more
Despite the effort to develop an SEO strategy, create quality content, and conduct SEO audits, achieving visibility in Google’s search results isn’t guaranteed. Surprisingly, 90% of web pages receive no search traffic from Google. This raises the question: if you’re not getting the traffic, who is? 🤔 The answer lies with your SEO competitors. In … Read more
SEO analysis of content is the process of evaluating content to optimize it further for search engines like Google, Yahoo, etc. Its main goal is to make the content as relevant as possible to user queries and high-quality based on various search engine criteria. You can significantly improve the document position in search results by … Read more
Text optimization aims to increase organic traffic to a page by improving its ranking for target keyword queries in search engine results. Now, I’ll discuss an underrated tool I regularly use and have seen improve document rankings. There are many ranking factors, and we’ll touch on one of them. If interested, read more about SEO … Read more
Competitor analysis in SEO is evaluating how your rivals rank in search engine results, understanding their strategies, and identifying their strengths and weaknesses. By incorporating this practice, you’re not just observing; you’re gathering actionable intelligence to refine your digital marketing approach. In our guide, you will learn how to research website competitors, use SEO analysis … Read more
Blog / SEO Strategy / The Top 8 Website Traffic Analysis Tools What exactly is sending traffic to your website? What country constitutes your largest user base? What keywords are you ranking highest for that are sending people to your site? What are your top-performing pages? When do you experience spikes and dips in traffic? … Read more
This year, we are more focused than ever on making your experience with Serpstat smoother and faster. It includes merging, combining, and simplifying reports so you can tackle your search marketing tasks with ease. We started by merging Domain analysis and URL analysis into Site analysis. It means you no longer have to switch between … Read more
Do you really know how your customers feel about your brand? And how can you use that insight to improve your marketing campaigns? The answer: sentiment analysis marketing. In this guide, we’ll explain how to use sentiment analysis in marketing. And how it can benefit your business. Sentiment Analysis Definition Sentiment analysis, or opinion mining, … Read more
Are you looking to improve your website’s search engine rankings? If so, conducting a SERP analysis can provide you with valuable insights into your competition and help you identify opportunities for optimization. SERP analysis is like peeking behind the curtain of Google’s search results to understand what’s happening and how to make your website stand … Read more
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