Ranking high and getting on the first page of Google is one of the quickest ways to drive more traffic, capture leads, and boost sales. But what should you do if you’re getting smashed down by your competitors all the time? In this article, you’ll discover exactly how to use keyword gap analysis to rank … Read more
Modern SEO is more than just keywords, backlinks, and technical stuff. It requires a deeper understanding of the search engine, how it displays content in the SERP and why it prefers some websites over the others. In this article, we will take a look at how you should perceive SERPs and how to use them … Read more
Search engines can be daunting for anyone who isn’t familiar with terms like SERP, SEO competitive analysis, and keyword intelligence. One of the main reasons many aren’t sales-orientated shies away from learning how to sell themselves. The good news is that Search Engine Specialists are all over the internet who can break these down into … Read more
Was link quality a component of the update? Google has told us in the past that core updates are not related to demoting sites because of a spammy or paid link profile. Here is a quote from John Mueller in a Google help hangout: “In general, with the core updates, if you’re seeing changes there, … Read more
Kateryna HordiienkoResearch Editor at Serpstat Although SEO specialists don’t usually perform copywriting duties, they deal with website content a lot. They understand more than anyone what features it has to possess to attract organic traffic to the domain. With professional means like Serpstat tools and learning from the best practices of renowned masters in the … Read more
Newest information: The December 2022 Helpful Content Update. I think the helpful content update is going to cause so much confusion and panic amongst SEOs and site owners. Google’s helpful content update may drastically shake the SEO world. So far it’s been rather quiet, with just a small handful of sites reporting being hit. With … Read more
Google’s December Helpful Content Update, which began rolling out on December 5, 2022 and finished its rollout on January 12, 2023, is a major update to the company’s Helpful Content System. This system is designed to promote content that is helpful and not written solely for SEO purposes. The update improves the system’s classifier and … Read more
421
229
714
826
543