Google Says Helpful Content Update Recoveries May Take Much Longer Than Others

Google Says Helpful Content Update Recoveries May Take Much Longer Than Others

Google’s John Mueller responded to some questions around why sites hurt by the September 2023 Google helpful content update have not recovered with March 2024 Google core update now being complete. He said on X that while recoveries are still possible, “some things take much longer to be reassessed (sometimes months, at the moment), and … Read more

The March 2024 Core Update and how the transition of Google’s helpful content system to its core ranking system is supposed to work.

The March 2024 Core Update and how the transition of Google’s helpful content system to its core ranking system is supposed to work.

I cover the old HCU(X) classifier, site-level quality algorithms, the counterbalancing of systems, and how the transition has been as smooth as a bed of razor blades… This is the first post in a series about the March 2024 broad core update. The update was one of the largest and most complex core updates Google … Read more

How Do Keyword Optimizations Change After Helpful Content Update?

How Do Keyword Optimizations Change After Helpful Content Update?

Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, or lose positions. Keyword optimization strategies should not change at all because SEO pros should … Read more

Video: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Video: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

For the original iTunes version, click here. This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing … Read more

The Google Helpful Content Update Is No More – It’s A Core Update

The Google Helpful Content Update Is No More – It’s A Core Update

As a reminder, with the release of the Google March 2024 core update, the old Google helpful content update is no longer a thing. As we reported, Google has incorporated helpfulness signals into the overall core update, but that old helpful content update is no longer around. I still see people talking about how this … Read more

Zero Google Helpful Content Update Recoveries But There Are Core Update Recoveries

Zero Google Helpful Content Update Recoveries But There Are Core Update Recoveries

While we have still not seen any sites recover from the September 2023 helpful content update, we have seen sites recover from previous core updates. We were hoping by now to see sites recover from that September 2023 helpful content update with this March 2024 core update (since it incorporated the helpful content system in … Read more

Google Says Fixing A Helpful Content Site Isn’t About Where Measuring Against The Previous Version

Google Says Fixing A Helpful Content Site Isn’t About Where Measuring Against The Previous Version

I’ll start by saying that was a hard title to write and I hope it makes sense. In short, Google’s John Mueller said on X, when it comes to fixing your site that was hit by the helpful content update, “it’s not relative to previously, it’s basically a re-evaluation of the whole site in the … Read more

The helpful content system has changed – Marie Haynes

The helpful content system has changed – Marie Haynes

Marie Haynes. March 27, 2024. The helpful content system has changed. As of March 2024, it is no longer its own separate system, but now, helpfulness is determined primarily on the page level by Google’s core systems. I spent some time reviewing Google’s previous wording to help us understand this significance of what has changed. … Read more

No Site Impacted By The September Helpful Content Update Recovered Yet

No Site Impacted By The September Helpful Content Update Recovered Yet

As you know, the September 2023 helpful content update was brutal to many small site owners, bloggers, SEOs and others. Some of these folks were desperately waiting for a recovery and were hopeful that this March 2024 core update (which is still rolling out) would result in a recovery. But it does not appear that … Read more

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