I cover the old HCU(X) classifier, site-level quality algorithms, the counterbalancing of systems, and how the transition has been as smooth as a bed of razor blades… This is the first post in a series about the March 2024 broad core update. The update was one of the largest and most complex core updates Google … Read more
Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. … Read more
Marie Haynes. March 27, 2024. The helpful content system has changed. As of March 2024, it is no longer its own separate system, but now, helpfulness is determined primarily on the page level by Google’s core systems. I spent some time reviewing Google’s previous wording to help us understand this significance of what has changed. … Read more
Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to resolve the issue. First spotted. Rob Robinson, a seller of advanced gaming computers, was the first to raise … Read more
I’m going to flip the script for this post, which I rarely do. I’ll start with where I think the helpful content system can go from here and then provide the why after (for those that want to better understand some background about Google’s punitive algorithm updates). Here we go. I think Google’s helpful content … Read more
Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million … Read more
Google’s SearchLiaison recently provided valuable clarification on the workings of the Helpful Content System, which assesses the quality of website content. This initiative is particularly relevant for publishers and SEO professionals, addressing concerns about the system’s impact on website rankings. Understanding the Helpful Content System The Google Helpful Content Update, introduced in August 2022, marked … Read more
Google SearchLiaison cleared up a confusing passage in their Helpful Content System guidance that seemingly had the potential to cause inadvertent issues for innocent publishers. Helpful Content System Google’s Helpful Content System is based on a machine learning model that uses classifiers to generate a signal that is then used by Google’s ranking system to … Read more
This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we’ve known this for over a year, but it seems many of us keep forgetting. Google told me back when it was about to release the helpful … Read more
Microsoft Bing image creator through the image creator tool or Bing Chat can make images for you using AI. But recently, it has come under fire around its moderation system for those images being a bit too strict and having too many false positives. Mikhail Parakhin from Microsoft said on X, “received some reports, looking … Read more
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