Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. … Read more
On Thursday, September 21st, 2023, Google’s Gary Illyes took part in an AMA (ask me anything) at Pubcon Pro in Austin, Texas. Illyes touched on many topics during the session, including Google ‘un-launches’ (which apparently happen more than we think), AI content, user click data and algorithm updates. Yet, it was the claim he made … Read more
We know the Google Indexing API should be used for just job postings and live-streaming content. If you use it for other content, it just won’t do what you want. A Black Hat World thread seems to confirm that it doesn’t work for other content types. The SEOs in that thread are discussing whether it … Read more
What Is a Google Knowledge Panel? A Google knowledge panel is an information box that appears on Google when people search for entities (people, places, or things). They help users get a quick snapshot of factual information. Knowledge panels can provide searchers with: A title and short summary of the topic Pictures of the person, … Read more
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