Ever wondered how to drive more sales on the web? Remarketing ads are an incredibly effective tool for businesses that want to optimise their digital marketing strategy and increase conversions. With remarketing, you can target potential customers who have already interacted with your products or services and engage them with targeted ads – so they … Read more
What Is B2B Ecommerce Marketing? B2B ecommerce marketing refers to a set of practices and strategies to help B2B ecommerce businesses increase their sales. Business-to-business (B2B) is a term that applies to companies that sell goods and services to other businesses. While some companies are exclusively B2B, others (like Amazon) can be both B2C and … Read more
Why Sales Funnels Are Important for Business Success The sales funnel represents a prospective customer’s stages along the buyer’s journey. From their first interaction with your brand to making a purchase. In other words: A sales funnel provides a structured visual that helps you understand and engage with customers. Because every marketing activity is tied … Read more
Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care. Marketers must stay informed about updates in reporting data and sales measurements to maintain accurate reports. This ensures effective campaign optimization … Read more
Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is augmented research for sales prospecting, which allows sales professionals to find valuable prospects quickly and generate … Read more
What Is Local Business Marketing? Local business marketing involves strategies and tactics to attract and engage customers in specific geographic areas. This marketing approach primarily targets potential customers who are physically close to a business location. Ideal for brick-and-mortar companies like restaurants and retail stores—though nationwide and online companies can also benefit from it. Local … Read more
Online shopping is a cornerstone of modern commerce. Shoppers are increasingly likely to turn to the internet before heading out to their local shopping center. This has opened up a massive opportunity for ecommerce businesses. Ecommerce business owners willing to put the work in to optimize their website will benefit most from the opportunity. But … Read more
In today’s fast-paced digital landscape, staying ahead in the online advertising game is essential for small businesses aiming to expand their reach and drive performance. Google, the frontrunner in the world of online search and advertising, has rolled out an updated Performance Max best practices guide that presents a goldmine of strategies tailored for retail … Read more
Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales. These consumerist holidays are huge opportunities for businesses to rack up sales, so it’s … Read more
Ecommerce website optimization is about one goal: increasing revenue. Luckily, there are many paths to revenue, from high-quality traffic and conversion rate optimization (CRO) to average order value (AOV). In this guide, we’ll explore 12 strategies for optimizing your site to grow your ecommerce business. Combined, these strategies will help you generate more traffic, conversions, … Read more
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