Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is … Read more
Thanks to Facebook, the concept of social media took off. It continues to remain the first and only social media account for millions of people across the planet. Statistics reveal that Facebook has nearly 3 billion active users—almost half the world’s population! Despite so many social media platforms competing for attention today, most people prefer … Read more
Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. … Read more
In a digital marketplace, Consumer Packaged Goods (CPG) brands constantly seek innovative ways to stand out and connect with consumers. Two powerful tools in the digital marketing arsenal are Search Engine Optimization (SEO) and paid advertisements (paid ads). While SEO focuses on enhancing organic search visibility and building long-term brand presence, paid ads offer immediate … Read more
In today’s online landscape, your brand’s trustworthiness is the key to unlocking sales and growth. For businesses of all sizes, crafting a website that inspires confidence is no longer optional—it’s crucial for attracting and retaining customers. Remember, as we navigate 2024, your website isn’t just a digital storefront; it’s a powerful tool that can sway … Read more
Shopify, WooCommerce, and other platforms allow you to set up an online store within hours—that’s the easy part. The challenge lies in knowing how to increase ecommerce sales. A good starting point is to research your audience so you can deliver personalized shopping experiences they ****. Then, optimize your website for search engines and leverage … Read more
Social media isn’t just for sharing memes and cat videos. It can be a useful tool to boost your sales or get more subscriptions. Just think about it: billions of users are scrolling through various social media platforms everyday. If you know how to reach them, you’ll be increasing your sales while connecting with your … Read more
You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that traffic into paying customers. This article explores nine proven methods to help you turn SEO … Read more
Google Ads is concerned there may be some confusion around its sales and support departments. Marketers recently claimed that support is at an all-time low, accusing reps of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. But Google now tells Search Engine Land that the employees making those calls aren’t … Read more
A well-optimised Facebook Ads Sales Funnel is crucial to the success of any digital marketing campaign. It’s the pathway that guides potential customers from the first point of contact, raising awareness about your product or service, right through to the ultimate goal of conversion. This process, when optimised correctly, is a powerful tool that can … Read more
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