Achieve Business Success with Sales and Marketing Automation

Achieve Business Success with Sales and Marketing Automation

In the modern business landscape, the alignment of sales and marketing teams is crucial for achieving optimal growth and profitability. A cohesive strategy allows these departments to work harmoniously, eliminating inefficiencies and ensuring a unified approach towards achieving common business goals. It fosters improved communication, increased understanding of customer needs, and ultimately, an enhanced customer … Read more

How to Build an E-commerce Website That Drives Sales – Digital Freak

How to Build an E-commerce Website That Drives Sales – Digital Freak

E-commerce websites have come a long way since Amazon launched its pioneering platform in 1995. With the ever-increasing shift towards online shopping, it has become essential for businesses to establish a strong online presence. If you’re considering building a successful online store, this guide from our digital marketing and web development agency in Melbourne will … Read more

Ecommerce SEO Checklist: 22 Tips to Grow Your Traffic & Sales

Ecommerce SEO Checklist: 22 Tips to Grow Your Traffic & Sales

Creating an SEO strategy for your online store can be tricky as there are many factors to take into account. With that in mind, we’ve put together an easy-to-follow ecommerce SEO checklist to help you out. We’ll show you the steps you can take to potentially improve your ecommerce website’s search engine rankings, drive traffic, … Read more

How to Skyrocket Your Sales on the Web Through Remarketing Ads

How to Skyrocket Your Sales on the Web Through Remarketing Ads

Ever wondered how to drive more sales on the web? Remarketing ads are an incredibly effective tool for businesses that want to optimise their digital marketing strategy and increase conversions. With remarketing, you can target potential customers who have already interacted with your products or services and engage them with targeted ads – so they … Read more

8 B2B Ecommerce Marketing Strategies to Boost Your Sales

8 B2B Ecommerce Marketing Strategies to Boost Your Sales

What Is B2B Ecommerce Marketing? B2B ecommerce marketing refers to a set of practices and strategies to help B2B ecommerce businesses increase their sales. Business-to-business (B2B) is a term that applies to companies that sell goods and services to other businesses. While some companies are exclusively B2B, others (like Amazon) can be both B2C and … Read more

Sales Funnel Optimization: 9 Ways to Maximize Conversions

Sales Funnel Optimization: 9 Ways to Maximize Conversions

Why Sales Funnels Are Important for Business Success The sales funnel represents a prospective customer’s stages along the buyer’s journey. From their first interaction with your brand to making a purchase. In other words: A sales funnel provides a structured visual that helps you understand and engage with customers. Because every marketing activity is tied … Read more

Google Ads no longer supports Store Sales Direct

Google Ads no longer supports Store Sales Direct

Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care. Marketers must stay informed about updates in reporting data and sales measurements to maintain accurate reports. This ensures effective campaign optimization … Read more

The Use Case for Generative AI-Powered Sales Prospecting: Personalizing Outreach and Boosting Sales / Blogs / Perficient

The Use Case for Generative AI-Powered Sales Prospecting: Personalizing Outreach and Boosting Sales / Blogs / Perficient

Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is augmented research for sales prospecting, which allows sales professionals to find valuable prospects quickly and generate … Read more

Local Business Marketing 101: 11 Strategies for Sales Success

Local Business Marketing 101: 11 Strategies for Sales Success

What Is Local Business Marketing? Local business marketing involves strategies and tactics to attract and engage customers in specific geographic areas. This marketing approach primarily targets potential customers who are physically close to a business location. Ideal for brick-and-mortar companies like restaurants and retail stores—though nationwide and online companies can also benefit from it. Local … Read more

16 Ecommerce Best Practices to Grow Traffic & Sales

16 Ecommerce Best Practices to Grow Traffic & Sales

Online shopping is a cornerstone of modern commerce.  Shoppers are increasingly likely to turn to the internet before heading out to their local shopping center. This has opened up a massive opportunity for ecommerce businesses. Ecommerce business owners willing to put the work in to optimize their website will benefit most from the opportunity.  But … Read more

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