What Is Keyword Optimization? Keyword optimization is the process of improving your pages to better use your target queries to help more people find your website in search engines. It’s not about finding, analyzing, and choosing keywords. That’s keyword research. Keyword optimization is about using the right ones in the right places and in the … Read more
On-page SEO, a critical facet of search engine optimization, focuses exclusively on enhancing the elements within your website to improve its position in the search rankings. This comprehensive guide not only revisits the foundational steps of on-page optimization but also integrates contemporary techniques and insights to equip you with a robust strategy for today’s digital … Read more
Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is one of the fastest-growing sources of traffic for … Read more
Do you work on an enterprise ecommerce site? If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. This article covers a step-by-step bulk product optimization process for SEO, highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process … Read more
App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. But there’s a … Read more
For the longest time, Google has held the crown as the go-to search engine for every query that people might have. Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query. But with the advent of generative AI and … Read more
Definition of Visual Search A visual search is a search method where a person uses an image—like a photo or drawing—to look for information on search engines. Let’s say you come across an image of an unfamiliar animal. By uploading the image to a visual search engine, you can learn the animal’s name. And habitat. … Read more
A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store optimization (ASO) comes into play. In this article, you’ll learn: What is app store optimization? How does app store optimization work? How do you optimize for Google Play & Apple App Store? Whether you are … Read more
“OK, Google. What is voice search?” “Hi, Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. At the time of writing, Google’s “Search Generative Experience (SGE)” is still experimental. There’s much anxiety about what the in-platform chatbot will mean for SEO results, traffic, … Read more
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