SEO Myths That Are Destroying Your Optimization Strategy | Nightwatch Blog

SEO Myths That Are Destroying Your Optimization Strategy | Nightwatch Blog

SEO writing is an essential skill to build your success in the digital marketing world. The last thing you want is to be led astray in an already competitive space. In this post, I’ll list out some common and highly destructive SEO myths, debunk them, and help you better optimize your SEO strategy for success. … Read more

How to master Google News optimization to boost content visibility and traffic

How to master Google News optimization to boost content visibility and traffic

Let’s set the record straight. Google News optimization is not only for news sites.  Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy.  Google News-driven results send over 24 billion clicks per month to publishers. Here’s how to claim your share.  … Read more

Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site

Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site

A majority of all website visits worldwide are attributed to mobile devices. Optimizing your website for mobile has never been more important in SEO. In this article, I’ll kick things off by explaining what mobile SEO is and why it’s important. I’ll then get to the core focus of this article, sharing my top 10 tips … Read more

Yoast SEO reduces your site’s carbon footprint with crawl optimization

Yoast SEO reduces your site’s carbon footprint with crawl optimization

Today, we’re very excited to be releasing Yoast SEO 20.4. With this release, we’re bringing our crawl optimization feature to Yoast SEO Free. With this feature, you can improve your SEO and reduce your carbon footprint with just a few clicks. This blog post will tell you about this feature and why we’ve brought it … Read more

121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland

121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to … Read more

122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford

122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many … Read more

Conversion Rate Optimization (CRO): The Marketer’s Guide

Conversion Rate Optimization (CRO): The Marketer’s Guide

Additional Resources What is a good conversion rate? There is no one-size-fits-all answer to what is considered a successful conversion rate. The definition of a “good” conversion rate can vary depending on the website’s specific goals, industry, and target audience. In general, the average conversion rate typically falls between 1% and 4%. But success can … Read more

SEO Is To Search Engine Optimization; As AIO Is To Artificial Intelligence Optimization – SEO Consultant

SEO Is To Search Engine Optimization; As AIO Is To Artificial Intelligence Optimization – SEO Consultant

Ever since ChatGPT rolled out it’s interactive chatbot, people across the technology sector and society at large has talked heavily about how it will disrupt entire industries. Within the SEO industry special attention has been given to its ability to create content on the fly with impressive quality. While this does seem to be the … Read more

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