In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later moved to in-house SEO for a large company. Since then, I’ve held various in-house SEO roles at esteemed organizations, including Classmates.com, Concur, Smartsheet, ADP (usedcars.com), … Read more
No one knows exactly how search engine algorithms work—especially Google’s. Which is why there are so many SEO myths. From made-up keyword types to claims backed by misinterpreted data. We’re about to go over some of the main SEO myths right now. So you don’t waste time chasing incorrect tips. Let’s dive in. 1. There’s … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
What is Keyword Density? Keyword density is the frequency with which a keyword appears on a webpage relative to the total word count. Represented as a percentage, it’s calculated by dividing the number of times a keyword appears on a page by the total word count and multiplying the result by 100: Does Keyword Density … Read more
Living in the great state of Arizona, I see people travel frequently between Phoenix and Southern California. According to the map app on my phone, the California border is only 3 hours away if I drive west on Interstate 10. Plus, my phone gives me written and audio turn-by-turn instructions with a detailed map of … Read more
Google Search Advocate John Mueller tackled myths surrounding redirect types in a video for Google Search Central and related discussion on X/Twitter. The discussion dispelled long-standing confusion about how Google treats various redirect types. We put the rumors to rest! 🤫 Find out what redirect type gives your website maximum PageRank. pic.twitter.com/ZfuuwuM8bf — Google Search … Read more
SEO: a lot of people have heard of it, but not so many understand what it’s all about. There are also some common myths and misconceptions relating to SEO. Some of these are the result of outdated or bad practices from the past; others are due to some providers who are substandard in their approach, … Read more
June 18, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! When sites take on black hat SEO tactics how … Read more
SEO has long been the cornerstone of successful online marketing strategies — but as search engine algorithms and SEO best practices continue to evolve, it has also become a breeding ground for outdated information, half-truths, and misguided tactics. Some of the biggest SEO myths still hanging around in 2023 can potentially cost you a lot … Read more
There are many SEO myths and misconceptions that most of us take at face value. After all, SEO is such a complex subject that sometimes it gets difficult to know what is true or not. Concepts like E-E-A-T, the skyscraper technique, entity SEO and other complex tactics confound professionals, to the point that you don’t … Read more
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