Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest … Read more
Marketers are always looking for new ways to improve the efficiency of their efforts. To achieve the highest ROI and conversions possible, you’d have to be a mind-reader, peering into the inner thoughts of each person who views an ad. While that degree of insight may be science fiction, neuroscience has made understanding how different … Read more
Barnacle SEO is a digital marketing practice that mimics the way small crustaceans attach themselves to larger things to thrive. Learning how to use barnacle SEO can boost your website traffic. And potentially drive leads and revenue for your business. Let’s explore it more. What Is Barnacle SEO? Barnacle SEO is a practice that involves … Read more
Starting with SEO can be hard, but tools like Yoast SEO simplify the process. One crucial feature is our traffic light system. We’ve designed this system to guide you and your content toward SEO success. Let’s find out what these traffic lights mean for your work in Yoast SEO. How the Yoast SEO traffic lights … Read more
News flash: link-building strategies are still crucial for SEO, especially for Google campaigns. This rings true even in the age of zero click searches and generative AI. Despite a rapidly changing search landscape, generating backlinks remains a surefire way to boost your online visibility and outrank competitors. How do we know? Research has found that … Read more
Incurring a Google Penalty means that your site has received a manual flagging from a human reviewer at Google. The good news? You can bounce back from a penalty. We’ll explain Google penalties and then show you how to detect and fix them. Plus best practices to avoid them happening on your site. What Is … Read more
Managing SEO-related work for a site is about much more than optimizing the content or fixing broken links on the site. When it comes to managing SEO for multilingual and multinational sites, the amount of work not only increases due to the number of websites but also expands in order to coordinate effective activities and … Read more
Facebook ads serve as a powerful tool that allows businesses to reach potential customers based on their interests, location, and other demographic details. Understanding their role is only half the battle; tapping into the psychology behind user behaviour on social media is what truly drives a successful Facebook ad campaign. When we delve into the … Read more
Social media algorithms play a crucial role in the success of any digital marketing strategy. These complex mathematical formulas are used by popular social media platforms like Facebook, Instagram, and LinkedIn, to name a few, to determine what content users see on their feeds. But what exactly are algorithms in social media? Furthermore, why is … Read more
Introduction This guide aims to unravel the features that Datadog brings, providing users with a robust platform for navigating the complexities of modern IT environments. Key Features Explored Integrations Datadog’s integration ecosystem is a standout feature, boasting over 650 officially listed integrations. The platform’s openness allows users to create custom integrations through the Datadog API. … Read more
421
229
714
826
543