Lead generation is all about reaching your ideal clients and driving their interest in your agency. And it’s essential to maintaining a client base and growing your revenue. This article will cover 12 tips for improving your marketing agency’s lead generation efforts. And suggest tools you can use to maximize your results. 1. Showcase Your … Read more
Many businesses turn to LinkedIn—the world’s largest professional network—to tap into the right audiences to grow their operation. In this guide, we’ll explain the reasons why you should use LinkedIn for lead generation. We’ll also provide tips for connecting and engaging with your ideal audience on the platform. Finally, we’ll show you how to monitor … Read more
Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest … Read more
Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads. In this … Read more
TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in partnership with Hubspot, provides actionable tips on: Lead generation forms. Hooks. Messaging. Calls to action. Why we care. Even if feel confident in your lead generation abilities, this document could shed light on … Read more
Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information. Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead … Read more
You can now generate images for free using Google Bard. The new capability is available in English, in most countries, Google announced today. Why we care. AI image generation tools have taken giant leaps forward in the past year, with Midjourney leading the way and other solid options like DALL-E and Bing Chat/Copilot. Now you … Read more
Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is Synthetic Data and Document Generation, which allows companies to automate the creation of synthetic (or … Read more
Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later… Want to skip to the good bit? Click the relevant link below to find the section you want to know more … Read more
In today’s competitive business landscape, generating high-quality leads is crucial for the growth and success of any B2B company. But what exactly are B2B sales leads and why is effective lead generation so important? In this article, we’ll delve into the definition of B2B sales leads, highlight the importance of lead generation for business growth, … Read more
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